In this episode of Connect the Knox, host Julia Hurley interviews Cortney Piper, the influential founder of Piper Communications and executive director of the Tennessee Advanced Energy Business Council. They discuss Cortney's journey from Michigan to...
In this episode of Connect the Knox, host Julia Hurley interviews Cortney Piper, the influential founder of Piper Communications and executive director of the Tennessee Advanced Energy Business Council. They discuss Cortney's journey from Michigan to the University of Tennessee on a swimming scholarship, her transition into the world of political communication, and her founding of a pioneering communications company focused on clean energy. The conversation highlights Cortney's advocacy for special education in Knox County, her instrumental role in shaping Tennessee's advanced energy sector, and her efforts in fostering economic development and job creation through energy innovation. They also touch upon the importance of women in leadership and the collaborative initiatives contributing to Tennessee's status as a hub for advanced energy and nuclear opportunities.
1
00:00:05,260 --> 00:00:09,540
Welcome everybody to another episode of Connect the Knox.
2
00:00:09,690 --> 00:00:14,099
I'm Julia Hurley, Connecting Knoxville to the Nation.
3
00:00:14,440 --> 00:00:21,000
Today's guest is one of the most influential women in the Knoxville area.
4
00:00:21,040 --> 00:00:25,700
Somebody I know you've maybe seen, but didn't know the story
5
00:00:25,940 --> 00:00:30,600
behind the legend of Cortney Piper with Piper Communications.
6
00:00:30,770 --> 00:00:32,560
Cortney, thank you for being here with us today.
7
00:00:32,609 --> 00:00:33,739
Julia, thank you so much.
8
00:00:33,740 --> 00:00:34,850
That was a great introduction.
9
00:00:34,850 --> 00:00:36,620
I'm going to, you're just, you're going to have
10
00:00:36,620 --> 00:00:38,960
to introduce me the next time I speak somewhere.
11
00:00:39,019 --> 00:00:39,930
Yes, please.
12
00:00:40,099 --> 00:00:41,149
Just, I'll be a tag along.
13
00:00:41,159 --> 00:00:42,380
You tell me what event it is.
14
00:00:42,509 --> 00:00:43,709
It'll be, I'll be right there.
15
00:00:43,710 --> 00:00:44,339
Great, great.
16
00:00:44,990 --> 00:00:46,110
Or a package deal now.
17
00:00:46,110 --> 00:00:46,690
I like it.
18
00:00:46,920 --> 00:00:47,449
I love it.
19
00:00:47,490 --> 00:00:47,970
I love it.
20
00:00:48,150 --> 00:00:49,880
Ladies, ladies leading together.
21
00:00:50,020 --> 00:00:51,040
All right, everybody.
22
00:00:51,190 --> 00:00:52,970
Cortney's been here a very long time.
23
00:00:53,290 --> 00:00:57,830
She is true orange through and through, and as you know, our podcast
24
00:00:57,889 --> 00:01:02,499
is about bringing local leaders and local entities to the nation.
25
00:01:02,779 --> 00:01:04,359
We have so many people moving here.
26
00:01:04,359 --> 00:01:06,330
We have so many people interested in Knoxville.
27
00:01:06,370 --> 00:01:08,970
I want to make sure that you get to know the local people.
28
00:01:09,280 --> 00:01:12,680
So Cortney was a swimmer for the University at Tennessee.
29
00:01:12,760 --> 00:01:14,130
I love to start there.
30
00:01:14,130 --> 00:01:17,460
And I know that I feel like college was yesterday for me.
31
00:01:17,460 --> 00:01:19,870
It was about 22 years ago, just being honest.
32
00:01:20,375 --> 00:01:25,145
However, it is truly amazing to know how many people started
33
00:01:25,145 --> 00:01:28,595
with the university and moved forward in leadership in Knoxville.
34
00:01:28,595 --> 00:01:32,375
Let's start how that shaped you and where you, where you are today.
35
00:01:32,545 --> 00:01:36,105
Well, I came to the University of Tennessee on a swimming scholarship.
36
00:01:36,525 --> 00:01:39,425
I'm originally from Michigan, and when I was getting recruited
37
00:01:39,435 --> 00:01:43,915
by schools, the final five that I chose were in the Southeast.
38
00:01:44,025 --> 00:01:46,075
And it was really intentional because I did
39
00:01:46,075 --> 00:01:48,335
not want to be a big fish in a small pond.
40
00:01:48,794 --> 00:01:52,764
At the time, the SEC conference was the best, most competitive
41
00:01:52,785 --> 00:01:56,464
conference, and so I really wanted a reality check on my abilities.
42
00:01:56,474 --> 00:02:00,475
So, the University of Tennessee was the last recruiting trip that I took.
43
00:02:00,505 --> 00:02:03,664
I was here in October, beautiful fall weekend.
44
00:02:03,665 --> 00:02:05,425
There was a home game.
45
00:02:05,465 --> 00:02:06,634
I mean, it was amazing.
46
00:02:06,720 --> 00:02:07,530
I fell in love.
47
00:02:07,550 --> 00:02:12,190
So, packed up my stuff, August 1998, came down to the University
48
00:02:12,190 --> 00:02:16,210
of Tennessee, swam here for four years, went to school for five,
49
00:02:16,210 --> 00:02:20,649
I got two degrees, and, you know, the experiences that I had
50
00:02:20,690 --> 00:02:24,130
at the University of Tennessee, both swimming and academically,
51
00:02:24,149 --> 00:02:29,489
really set me up for a wonderful professional life and adulthood.
52
00:02:29,869 --> 00:02:34,380
You know, Immediately going to a campus in a completely different state and
53
00:02:34,380 --> 00:02:39,329
having 20, 40 immediate best friends, there's no better feeling like it.
54
00:02:39,340 --> 00:02:40,680
There is no better feeling like it because
55
00:02:40,680 --> 00:02:42,720
then you immediately have the support system.
56
00:02:42,820 --> 00:02:46,470
And what I also really loved about the University of Tennessee, um,
57
00:02:46,480 --> 00:02:49,779
you know, I talked to a lot of different colleges and universities.
58
00:02:49,819 --> 00:02:51,109
I went to five of them.
59
00:02:51,250 --> 00:02:54,500
Every, one of the, well, four of the five that I
60
00:02:54,500 --> 00:02:57,380
went to, women's athletics felt like an afterthought.
61
00:02:57,470 --> 00:03:01,440
And I came here and women's athletics had its own identity.
62
00:03:01,700 --> 00:03:04,390
It had its own support system.
63
00:03:04,530 --> 00:03:07,090
And they didn't make you feel like, well, you're
64
00:03:07,109 --> 00:03:10,230
kind of a few steps below men's athletics.
65
00:03:10,485 --> 00:03:12,655
You know, thank you for being here, pat, on the head.
66
00:03:13,085 --> 00:03:15,575
The University of Tennessee, the Women's Athletics Department was
67
00:03:15,575 --> 00:03:19,895
right on par with male athletes and the male athletic department.
68
00:03:19,935 --> 00:03:23,125
And you just, you felt that when you arrived on campus.
69
00:03:23,134 --> 00:03:23,394
So...
70
00:03:23,554 --> 00:03:25,105
Thank God for the leadership of Pat Summitt.
71
00:03:25,275 --> 00:03:28,364
Pat Summitt, Joan Cronin, Carrie Howell.
72
00:03:28,504 --> 00:03:29,534
I just, you know,
73
00:03:29,615 --> 00:03:33,345
and I had the opportunity to go to school and see those
74
00:03:33,365 --> 00:03:36,984
women in those leadership roles for four and five years.
75
00:03:37,035 --> 00:03:43,594
And at the time, I don't think I realized how unique of experience that
76
00:03:43,594 --> 00:03:49,505
was to have that many women in leadership roles that, you know, again, they
77
00:03:49,505 --> 00:03:53,500
had an athletic department, they had a system, they had a business that was
78
00:03:53,500 --> 00:03:58,500
treated with the same level of respect as the men's athletic department,
79
00:03:58,500 --> 00:04:03,000
and so that shaped me in ways that I'm only just now starting to realize.
80
00:04:03,210 --> 00:04:04,459
So I've interviewed Joan.
81
00:04:04,460 --> 00:04:06,369
I've done a television series with Joan.
82
00:04:06,659 --> 00:04:09,789
I've done a lot of leadership with Joan, a lot of speaking engagements
83
00:04:09,790 --> 00:04:14,019
with her, and with Dana Hart over at the Women's Basketball Hall of Fame.
84
00:04:14,119 --> 00:04:16,479
She obviously works very closely with the athletic departments.
85
00:04:16,760 --> 00:04:19,209
That is something that I've actually said to Joan before.
86
00:04:19,209 --> 00:04:21,589
I've said, you know, as I am aging.
87
00:04:21,665 --> 00:04:27,325
Um, there are things that I absorbed from conversations many
88
00:04:27,325 --> 00:04:30,285
years ago that have just now started to shape who I am today.
89
00:04:30,365 --> 00:04:35,195
And the impact that the University of Tennessee Athletic Department, especially
90
00:04:35,195 --> 00:04:40,664
for women, has had is just now shaping the next leadership section of Knoxville.
91
00:04:40,825 --> 00:04:43,575
And most of that is women, and we would not be here without them.
92
00:04:43,575 --> 00:04:48,360
I don't even know how If they truly realize the impact they've had, because
93
00:04:48,360 --> 00:04:51,230
you can tell them all day, you know, you can tell somebody they've impacted you
94
00:04:51,230 --> 00:04:56,060
all day, but I don't even know if they truly experience that change and impact.
95
00:04:56,070 --> 00:04:58,220
Somebody impacted them, they've impacted somebody else.
96
00:04:58,250 --> 00:05:00,810
So I think that, I think they get the concept of it, but University of
97
00:05:00,830 --> 00:05:05,350
Tennessee, Knoxville has absolutely shaped female leadership in a capacity
98
00:05:05,350 --> 00:05:08,940
that Knoxville is completely changing the trajectory of conversation there.
99
00:05:09,170 --> 00:05:13,255
And you're leading that conversation with your communications company.
100
00:05:13,305 --> 00:05:14,735
So that is the perfect segue.
101
00:05:14,755 --> 00:05:15,895
Tell us how you ended up.
102
00:05:16,005 --> 00:05:20,015
Well, how I ended up here, Julia, is I needed to pay my mortgage, quite simply.
103
00:05:21,065 --> 00:05:22,955
[laughs] As you know, I ran for county
104
00:05:22,955 --> 00:05:24,935
commission during the term limit turmoil days.
105
00:05:25,254 --> 00:05:28,075
Absolutely nobody will remember that, but you and I am sure of it.
106
00:05:28,185 --> 00:05:29,005
Always a treasure.
107
00:05:29,215 --> 00:05:31,995
You know, and I got, I got sort of bit by the political bug.
108
00:05:31,995 --> 00:05:34,534
I was a political science major in college, so I'd always been
109
00:05:34,534 --> 00:05:37,545
really interested in government and civics, but when I ran for county
110
00:05:37,545 --> 00:05:41,344
commission, I thought, "Oh, you know, local politics, state, I love this.
111
00:05:41,344 --> 00:05:42,675
This is, this is exciting."
112
00:05:43,124 --> 00:05:46,464
And so I was working for a nonprofit at the time and doing
113
00:05:46,464 --> 00:05:49,655
communications and fundraising, then worked on a U.S.
114
00:05:49,655 --> 00:05:50,585
Senate campaign.
115
00:05:50,594 --> 00:05:54,685
And so when all that was done, I sort of looked around and was like, "Okay.
116
00:05:54,715 --> 00:05:56,105
I think I want to go into the private sector
117
00:05:56,105 --> 00:05:57,475
part of communications and public relations.
118
00:05:57,475 --> 00:05:59,365
Let me start talking to some local PR firms."
119
00:06:01,285 --> 00:06:04,595
Well, it was the end of 2008, and we all know what was happening then.
120
00:06:04,825 --> 00:06:07,525
There was a giant recession, and so everyone I talked to said,
121
00:06:08,045 --> 00:06:11,245
"Well, we're not going to be hiring, but thank you very much.
122
00:06:11,245 --> 00:06:11,825
Come back in a year or two."
123
00:06:12,195 --> 00:06:14,235
So, I was like, "Well, I have a mortgage to pay now.
124
00:06:14,235 --> 00:06:15,280
What am I supposed to do?"
125
00:06:15,490 --> 00:06:18,120
And my, my boyfriend at the time, now my husband
126
00:06:18,120 --> 00:06:20,290
said, "Well, why don't you just start freelancing?
127
00:06:20,380 --> 00:06:22,520
And then you do that for about two years.
128
00:06:22,520 --> 00:06:23,800
The economy will pick back up.
129
00:06:23,850 --> 00:06:26,190
You find a full time job, and you're good to go."
130
00:06:26,220 --> 00:06:28,110
And I was like, "Oh, that is brilliant!
131
00:06:28,280 --> 00:06:29,369
That is a great idea!"
132
00:06:29,860 --> 00:06:33,910
So that's what I started doing, and I did it for about three months.
133
00:06:34,120 --> 00:06:37,760
And at that point I went, "Wait a minute, why don't I just make this a thing?
134
00:06:37,860 --> 00:06:39,900
Why don't I just make this a business?
135
00:06:39,900 --> 00:06:40,950
I think I can do this."
136
00:06:41,020 --> 00:06:46,660
And I'd always been really interested in energy, environment, technology.
137
00:06:47,090 --> 00:06:51,719
And through, through campaigning and just through government stuff, I got
138
00:06:51,720 --> 00:06:55,900
to know people at Oakridge National Lab, TVA, the University of Tennessee.
139
00:06:56,010 --> 00:06:59,650
And I thought there are these three amazing energy assets
140
00:06:59,830 --> 00:07:03,460
here in East Tennessee that's really shaping the world.
141
00:07:03,640 --> 00:07:04,600
Let alone the country.
142
00:07:04,600 --> 00:07:06,810
I mean, we're talking country, region, world, everything.
143
00:07:06,920 --> 00:07:10,490
And I thought, you know, I think with this business, I want
144
00:07:10,490 --> 00:07:13,280
to pursue a subject matter expertise with clean energy.
145
00:07:13,409 --> 00:07:15,930
And I wonder if these guys would just let me go
146
00:07:15,930 --> 00:07:17,680
to things, because I have a lot more to learn.
147
00:07:17,739 --> 00:07:19,820
At this point, you know, it's the end of 2008.
148
00:07:19,839 --> 00:07:21,789
I'm just sort of interested in the subject matter,
149
00:07:21,789 --> 00:07:24,070
but I don't exactly have a lot of expertise.
150
00:07:24,170 --> 00:07:27,200
And so one of the people that I went to was Tom Ballard,
151
00:07:27,200 --> 00:07:29,260
who was then the director of partnerships at Oak Ridge
152
00:07:29,270 --> 00:07:31,360
National Lab, and I told him what I wanted to do.
153
00:07:31,400 --> 00:07:33,390
And I said, "Look, is there anything here that
154
00:07:33,390 --> 00:07:36,439
I can go to and just be a fly on the wall?
155
00:07:36,490 --> 00:07:39,190
Anything where the public might be invited, I have to sign up.
156
00:07:39,325 --> 00:07:39,875
Whatever."
157
00:07:40,295 --> 00:07:42,995
And he said, "Yeah, actually, we do have a couple of events like that.
158
00:07:42,995 --> 00:07:44,405
I'll let you know when they're happening."
159
00:07:44,505 --> 00:07:48,685
So he let me know, and I went and I heard researchers present.
160
00:07:48,695 --> 00:07:50,215
I went to user conferences.
161
00:07:50,245 --> 00:07:53,645
I just went to anything that was happening in the Oak Ridge area where I
162
00:07:53,645 --> 00:07:58,834
could learn about technology, research, problems, policy, business, anything.
163
00:07:59,295 --> 00:08:04,055
And that experience really validated that, yes, I'm interested enough
164
00:08:04,085 --> 00:08:07,670
in this subject matter to have a business about it, and there's
165
00:08:07,670 --> 00:08:10,680
enough here to have a business with a subject matter expertise.
166
00:08:10,690 --> 00:08:13,860
So off I went, started Piper Communications.
167
00:08:14,249 --> 00:08:17,819
And one of the first things that I did was work on
168
00:08:17,820 --> 00:08:20,569
some climate and energy policy in Washington, D.C.
169
00:08:21,100 --> 00:08:25,420
And after all that was done, you know, one of my jobs was to organize ad
170
00:08:25,420 --> 00:08:30,010
hoc business coalitions in 15 states to inform that policy and the positive.
171
00:08:30,160 --> 00:08:33,039
And when all that was done, I looked at Tennessee, I looked at
172
00:08:33,069 --> 00:08:36,480
Arkansas, there's South Carolina, there were a couple others too.
173
00:08:36,480 --> 00:08:38,379
And I thought, you know, there are a lot more what we
174
00:08:38,379 --> 00:08:40,770
had been calling clean energy companies in these states.
175
00:08:40,770 --> 00:08:43,249
And I bet anyone had ever realized, I wonder if
176
00:08:43,249 --> 00:08:45,130
they would find value in all coming together.
177
00:08:45,240 --> 00:08:48,510
So in Tennessee in particular, I ran focus groups for
178
00:08:48,510 --> 00:08:50,680
about two or three years and just met with people.
179
00:08:50,680 --> 00:08:52,045
Um, Would you find value in this?
180
00:08:52,045 --> 00:08:53,235
What would you want it to do?
181
00:08:53,564 --> 00:08:56,755
And the resounding answer was yes, we would find value in this
182
00:08:56,795 --> 00:08:59,945
industry as a whole, getting together and having one voice,
183
00:09:00,215 --> 00:09:02,825
but we don't need another organization that's going to debate
184
00:09:02,835 --> 00:09:05,764
whether a particular technology is clean, green, or sustainable.
185
00:09:06,115 --> 00:09:08,235
We need something that looks at energy innovation
186
00:09:08,275 --> 00:09:10,605
as a means to economic development and job creation.
187
00:09:10,605 --> 00:09:12,065
That's where our biggest assets are.
188
00:09:12,224 --> 00:09:14,394
TBA, UT, Oak Ridge National Lab.
189
00:09:14,524 --> 00:09:18,124
And if we can have an organization that focuses on that innovation
190
00:09:18,134 --> 00:09:20,824
as a means to economic development and job creation, we're in.
191
00:09:20,864 --> 00:09:22,504
And I said, okay, I can do that.
192
00:09:22,764 --> 00:09:24,334
I can do that, but will you join?
193
00:09:24,774 --> 00:09:25,545
They said yes.
194
00:09:25,564 --> 00:09:27,024
That was about 2013.
195
00:09:27,434 --> 00:09:30,654
That was how the Tennessee Advanced Energy Business Council was formed.
196
00:09:30,655 --> 00:09:32,114
It's a 501c3.
197
00:09:32,675 --> 00:09:35,125
I serve as executive director of that as well.
198
00:09:35,485 --> 00:09:37,385
And Piper Communications staffs it.
199
00:09:37,405 --> 00:09:40,355
So, you know, it's just one of those things where I
200
00:09:40,355 --> 00:09:43,085
noticed that there was an opportunity to do something,
201
00:09:43,095 --> 00:09:45,175
and instead of sitting around and going, "Gosh, you know,
202
00:09:45,175 --> 00:09:48,404
I wonder it would be really great if, what if we were just
203
00:09:48,404 --> 00:09:51,625
like," no, let's, let's go make something happen, and we did.
204
00:09:51,760 --> 00:09:55,020
And it's, uh, you know, the organization is doing great things to
205
00:09:55,020 --> 00:09:58,229
just champion advanced energy as an economic development and job
206
00:09:58,229 --> 00:10:01,870
creation strategy and do it in a way that brings people together.
207
00:10:01,920 --> 00:10:03,319
Let's find commonality.
208
00:10:03,319 --> 00:10:04,559
Let's find common ground.
209
00:10:04,859 --> 00:10:07,979
Let's look at how innovation can create economic development
210
00:10:07,979 --> 00:10:10,959
and job, economic development and job creation opportunities.
211
00:10:11,089 --> 00:10:14,719
So during, during this last decade and a half, growing this
212
00:10:14,780 --> 00:10:19,464
amazing organization using limited tools at the time, right?
213
00:10:19,464 --> 00:10:20,675
The, uh, what was it?
214
00:10:20,675 --> 00:10:24,224
The Innovation Corridor that whatever it was just starting
215
00:10:24,224 --> 00:10:28,295
those conversations in 2011, 2012, really and truly.
216
00:10:28,614 --> 00:10:33,544
So you were in the middle of the beginning stages of the best
217
00:10:33,544 --> 00:10:36,084
and highest use of what E Tech has brought to the table today.
218
00:10:36,084 --> 00:10:37,805
East Tennessee Environmental, what is it?
219
00:10:37,824 --> 00:10:38,635
East Tennessee
220
00:10:38,880 --> 00:10:39,829
Economic Council.
221
00:10:39,949 --> 00:10:40,740
Economic Council.
222
00:10:40,790 --> 00:10:42,060
I always say Energy Council.
223
00:10:42,060 --> 00:10:42,520
It's not.
224
00:10:42,530 --> 00:10:43,390
It's Economic Council.
225
00:10:43,560 --> 00:10:48,920
But you have literally created a niche inside of this system that needed to be
226
00:10:48,920 --> 00:10:54,260
brought together and discuss the end result, not argue the way to get there.
227
00:10:54,380 --> 00:10:58,250
And during all of this same time, I want to get a little personal
228
00:10:58,250 --> 00:11:01,189
because I believe it's really important for people moving here.
229
00:11:01,374 --> 00:11:05,384
And there are 3,000 new employees moving here in this sector alone who will
230
00:11:05,384 --> 00:11:08,764
want to know who you are and need to know who you are and relate to you.
231
00:11:09,055 --> 00:11:11,824
You had a wedding, you have a family, you have triplets.
232
00:11:12,344 --> 00:11:14,054
I do, two girls and a boy.
233
00:11:14,634 --> 00:11:16,504
And you also started another organization.
234
00:11:16,780 --> 00:11:20,030
At the same time, within the school districts, tell us a little about that.
235
00:11:20,520 --> 00:11:21,100
Sure.
236
00:11:21,140 --> 00:11:23,939
Well, my, my son has autism.
237
00:11:23,939 --> 00:11:24,760
He's autistic.
238
00:11:25,240 --> 00:11:29,730
And we took him through Tennessee, uh, early, uh, Early Intervention.
239
00:11:29,770 --> 00:11:31,739
And then you, once you turn three years old, you go
240
00:11:31,739 --> 00:11:33,909
through Child Find, which is through the school system.
241
00:11:34,420 --> 00:11:38,790
And so when he started doing that, uh, in the Pre-K part of his educational
242
00:11:38,790 --> 00:11:41,969
career, he had something called an individualized education plan.
243
00:11:42,175 --> 00:11:44,775
And, uh, when he got into kindergarten, the start
244
00:11:44,775 --> 00:11:47,495
of kindergarten was really, really rough on him.
245
00:11:47,655 --> 00:11:52,425
And what I had noticed and after several IEP meetings
246
00:11:52,464 --> 00:11:55,185
is, you know, first of all, he needed more support in
247
00:11:55,185 --> 00:11:57,274
the classroom and that's what an IEP is supposed to do.
248
00:11:57,274 --> 00:12:00,734
It's supposed to be individualized and customized to students.
249
00:12:01,184 --> 00:12:05,824
But we also had his doctor that diagnosed him, um, at
250
00:12:05,844 --> 00:12:08,964
East Tennessee Children's Hospital prescribed ABA therapy.
251
00:12:09,295 --> 00:12:11,904
And it's a therapy for children with
252
00:12:12,129 --> 00:12:14,839
autism, and our insurance was paying for it.
253
00:12:14,879 --> 00:12:17,769
He was approved for 30 hours a week.
254
00:12:17,789 --> 00:12:21,379
And I thought, you know, this is the support that he needs in the class.
255
00:12:21,389 --> 00:12:25,089
And I said, "Look, can we, can his therapist join him in the classroom?"
256
00:12:25,289 --> 00:12:28,569
It is like, it is free for everybody, you know,
257
00:12:28,569 --> 00:12:31,119
and these are professionals and they are certified.
258
00:12:31,119 --> 00:12:31,759
They're professionals.
259
00:12:31,759 --> 00:12:32,819
My insurance is paying for it.
260
00:12:32,819 --> 00:12:33,810
The doctor prescribed it.
261
00:12:33,899 --> 00:12:36,259
And the first response that I got back from the school
262
00:12:36,259 --> 00:12:38,499
system was, "Well, we have a policy against that.
263
00:12:38,749 --> 00:12:42,680
Just like we don't allow piano lessons or karate lessons in the school."
264
00:12:42,819 --> 00:12:45,819
And immediately I was like, listen, absolutely
265
00:12:45,819 --> 00:12:47,910
no one is going to speak to me that way.
266
00:12:47,939 --> 00:12:51,439
And second of all, a medical therapy is not
267
00:12:51,449 --> 00:12:53,540
the same as an extracurricular activity.
268
00:12:53,659 --> 00:12:55,599
So I just started asking more questions
269
00:12:55,599 --> 00:12:57,349
within the school district about what is this?
270
00:12:57,349 --> 00:12:58,659
And I kept getting the same answer.
271
00:12:58,660 --> 00:13:00,010
We have a policy against it.
272
00:13:00,069 --> 00:13:02,489
And so I said, can you please show me this policy?
273
00:13:02,489 --> 00:13:03,619
I'd like to understand it.
274
00:13:03,619 --> 00:13:04,439
I'd like to read it.
275
00:13:04,469 --> 00:13:06,634
I'd like to, you know, figure out how to work with it.
276
00:13:06,635 --> 00:13:08,865
So after a couple of months of that, nobody could send me a
277
00:13:08,865 --> 00:13:11,715
policy and then finally I got someone from the school system
278
00:13:11,715 --> 00:13:14,145
that said, actually, we don't have a policy against it.
279
00:13:14,165 --> 00:13:17,485
It's more of a practice, and I thought, this is crazy town.
280
00:13:17,645 --> 00:13:20,375
So I was able to find a couple other mothers that were
281
00:13:20,375 --> 00:13:24,534
experiencing the exact same thing and we organized.
282
00:13:24,625 --> 00:13:27,275
We got together, we started going to school board meetings.
283
00:13:27,275 --> 00:13:31,584
We started in February of 2023, and we went to
284
00:13:31,655 --> 00:13:35,295
every single school board meeting and we spoke.
285
00:13:35,375 --> 00:13:39,785
And then we had the idea of, well, if Knox County Schools is not going to put
286
00:13:39,785 --> 00:13:44,420
together a policy to explicitly allow this kind of thing, Let's draft one.
287
00:13:44,550 --> 00:13:48,860
So I hired an attorney that had done some research on this matter.
288
00:13:48,860 --> 00:13:52,430
And I said, listen, if you were drafting a public policy to allow
289
00:13:52,810 --> 00:13:55,790
ABA professionals in the classroom, like what would it look like?
290
00:13:55,790 --> 00:13:59,439
I feel like we need to give Knox County schools a jumping off point, and he'd
291
00:13:59,439 --> 00:14:02,879
done a lot of research and found that the state of Louisiana allowed this.
292
00:14:02,879 --> 00:14:05,050
And listen, as somebody that went to the University of
293
00:14:05,050 --> 00:14:07,480
Tennessee for Louisiana to be ahead of us on something,
294
00:14:07,480 --> 00:14:10,370
I was like, that can't, it just can't be, it cannot be.
295
00:14:10,564 --> 00:14:12,814
You know, and so he found other school
296
00:14:12,814 --> 00:14:14,925
districts in the state, across the country.
297
00:14:14,944 --> 00:14:16,505
And so he had a lot of good information.
298
00:14:16,515 --> 00:14:19,515
He drafted a policy and we put that in front of the school board and that's
299
00:14:19,515 --> 00:14:23,255
what finally got them to say, okay, well maybe we should draft a policy to
300
00:14:23,255 --> 00:14:27,435
allow not only these kinds of therapists, but other private practitioners.
301
00:14:27,554 --> 00:14:31,505
And so we were just like, you know, finally, you know, we met with the mayor,
302
00:14:31,515 --> 00:14:34,984
we met with the county commission chair, we met with the superintendent.
303
00:14:34,985 --> 00:14:39,589
In addition to going to every single school board meeting and speaking.
304
00:14:39,890 --> 00:14:44,170
So finally, in June 2023, the school board passed a policy to allow
305
00:14:44,180 --> 00:14:48,169
private practitioners, ABA therapists being one of the practitioners,
306
00:14:48,630 --> 00:14:52,069
into the school so that, you know, children with autism can get
307
00:14:52,159 --> 00:14:55,369
all the support that they need to be successful in the classroom.
308
00:14:55,369 --> 00:14:58,099
So, you know, that was a really rewarding experience.
309
00:14:58,099 --> 00:15:00,839
And because of that, the school system, I guess, in their
310
00:15:00,839 --> 00:15:04,125
infinite wisdom, Also put me on a special education task force
311
00:15:04,145 --> 00:15:07,165
which has morphed into a special education council where we're
312
00:15:07,175 --> 00:15:12,084
providing feedback and input on how to improve special education.
313
00:15:12,525 --> 00:15:15,785
The chairwoman of the Knox County Board of Education
314
00:15:15,794 --> 00:15:19,344
actually put forward and passed a resolution to make Knox
315
00:15:19,344 --> 00:15:22,464
County a model school district for special education.
316
00:15:22,475 --> 00:15:26,385
So we are working diligently to that end to make sure that it happens
317
00:15:26,385 --> 00:15:29,995
because When if you have a child with special needs, the public school
318
00:15:29,995 --> 00:15:34,315
system is the absolute best place for them to be when we get it right.
319
00:15:34,335 --> 00:15:38,245
And it does take a lot of parent involvement and advocacy to get it right.
320
00:15:38,245 --> 00:15:40,714
So I'm confident that we can get there.
321
00:15:41,185 --> 00:15:42,664
It's going to take a lot of work and it's going
322
00:15:42,665 --> 00:15:44,655
to take a lot of engagement, but we'll get there.
323
00:15:44,975 --> 00:15:49,125
We all know that real estate is location, location, location.
324
00:15:49,765 --> 00:15:53,355
Our team at Just Homes Group has the true expertise,
325
00:15:54,055 --> 00:15:56,935
pairing buyers and sellers with the right opportunity.
326
00:15:58,305 --> 00:16:01,445
Whether you're looking to buy or sell a home right here
327
00:16:01,445 --> 00:16:07,284
in Knoxville, Lenore City, Clinton, or Farragut, we have
328
00:16:07,295 --> 00:16:10,585
the expertise throughout every Knoxville surrounding area.
329
00:16:11,645 --> 00:16:13,495
Call Just Homes Group today.
330
00:16:14,800 --> 00:16:15,850
This is a good lesson.
331
00:16:15,850 --> 00:16:17,699
People always ask, how can I get involved?
332
00:16:17,720 --> 00:16:18,910
How do I change things?
333
00:16:18,920 --> 00:16:20,270
I don't understand this process.
334
00:16:20,370 --> 00:16:25,590
Listening to you list off the consistency of meetings, effort,
335
00:16:25,640 --> 00:16:28,790
conversations, and of course during all of those times elections
336
00:16:28,790 --> 00:16:32,619
happen, people get re elected, reappointed, not appointed, moved.
337
00:16:32,999 --> 00:16:36,110
Um, so you're always starting from almost a
338
00:16:36,170 --> 00:16:39,030
new space every time you walk in the door.
339
00:16:39,060 --> 00:16:42,109
So how long did it take you from start to finish to start?
340
00:16:42,350 --> 00:16:46,250
To really ingrain this conversation, get it drafted,
341
00:16:46,380 --> 00:16:48,400
get it passed, and get the alliance started.
342
00:16:48,540 --> 00:16:51,749
So my first email when I was just sort of flying
343
00:16:51,749 --> 00:16:55,010
solo to the school district was August of 2022.
344
00:16:55,890 --> 00:17:01,070
And then it was somewhere around December or Jan, December
345
00:17:01,070 --> 00:17:05,569
2022 or January 2023 where I started finding other people.
346
00:17:05,734 --> 00:17:10,085
And somewhere between December and February is where we really
347
00:17:10,194 --> 00:17:13,984
gained momentum, and we found about half a dozen of us first.
348
00:17:14,065 --> 00:17:17,395
And, uh, so it was, I mean, it, yeah, it took less
349
00:17:17,395 --> 00:17:20,615
than a year for everybody to get involved and engaged.
350
00:17:20,665 --> 00:17:23,664
But once we started finding each other, we were
351
00:17:23,664 --> 00:17:26,635
very intentional about, okay, there's the six of us.
352
00:17:26,724 --> 00:17:27,855
There's got to be more of us.
353
00:17:27,865 --> 00:17:29,655
How do we find more of us?
354
00:17:29,975 --> 00:17:30,435
Facebook.
355
00:17:30,465 --> 00:17:31,675
We started a Facebook group.
356
00:17:31,935 --> 00:17:35,635
So, we're going to meetings, we need to have a plan for meetings, we need
357
00:17:35,635 --> 00:17:39,715
to have a consistent message when we speak in front of the school board.
358
00:17:40,424 --> 00:17:42,844
We also need to make sure that we're always there, that at least
359
00:17:42,855 --> 00:17:46,525
two people can constantly show up and be there to share their story.
360
00:17:46,575 --> 00:17:50,365
Well, now we need to form individual relationships with school board members.
361
00:17:50,365 --> 00:17:51,555
Who is your school board member?
362
00:17:51,555 --> 00:17:52,655
Who is your school board member?
363
00:17:52,655 --> 00:17:56,935
Who do you know through other things that you can also add on to your list?
364
00:17:57,110 --> 00:18:01,070
And making sure that as our group grew, they understood the importance of
365
00:18:01,070 --> 00:18:03,820
reaching out to their school board member and just sharing their story.
366
00:18:03,900 --> 00:18:05,000
It can be via email.
367
00:18:05,110 --> 00:18:06,150
You can give them a call.
368
00:18:06,409 --> 00:18:08,860
If you want to, you can go grab coffee with them, but
369
00:18:08,860 --> 00:18:11,079
just share your story with that school board member.
370
00:18:11,079 --> 00:18:13,320
So, you know, All told, it did.
371
00:18:13,760 --> 00:18:17,300
It's actually a little bit remarkable thinking about it, but it took less
372
00:18:17,300 --> 00:18:21,750
than a year, but we were always very, very consistent, and we always had
373
00:18:21,750 --> 00:18:24,630
a plan, and we were always really intentional about what we were doing.
374
00:18:24,730 --> 00:18:27,270
Never underestimate the power of a female who needs
375
00:18:27,270 --> 00:18:28,769
to pay her mortgage and take care of her kids.
376
00:18:30,489 --> 00:18:31,110
That is true.
377
00:18:31,750 --> 00:18:32,700
That is true.
378
00:18:32,820 --> 00:18:36,245
During the, so we're transitioning, you went from Choosing
379
00:18:36,245 --> 00:18:39,205
UT, or maybe really UT wanted you so badly it chose you.
380
00:18:39,205 --> 00:18:41,345
You came at the perfect time, with the perfect home game, and the
381
00:18:41,355 --> 00:18:44,675
perfect feel of the outside in the fall, and everything was great.
382
00:18:45,014 --> 00:18:46,195
Everything came together.
383
00:18:46,195 --> 00:18:48,335
You stayed, and we're so pleased that you did.
384
00:18:48,564 --> 00:18:51,165
Started Piper Communications, put together
385
00:18:51,195 --> 00:18:54,174
this, I'm not going to say nuclear alliance, but
386
00:18:54,424 --> 00:18:54,864
Clean energy, yes.
387
00:18:55,784 --> 00:18:58,860
Ya know, started a family, have stayed here, started an
388
00:18:58,860 --> 00:19:01,670
alliance within the school districts, what's the next move?
389
00:19:01,670 --> 00:19:06,410
I had, and I asked that with a little bit of a caveat and purposeful
390
00:19:06,419 --> 00:19:10,339
redirection of the NOW Conference, which is where I ran into you, and asked
391
00:19:10,340 --> 00:19:16,190
you to be on this podcast, because your relevancy, Um, during my time as well,
392
00:19:16,230 --> 00:19:19,170
so during the time that you were starting all of your stuff is when I was
393
00:19:19,170 --> 00:19:23,750
also running for my first political office, so the growth and the relevancy
394
00:19:23,750 --> 00:19:29,280
there of knowing kind of the battle that you've fought through that specific
395
00:19:29,290 --> 00:19:34,409
section of, of the energy sector, I could say, um, and watching you grow
396
00:19:34,409 --> 00:19:38,330
this amazing business on top of everything else that you're doing, Thank
397
00:19:38,330 --> 00:19:42,175
you Running into you at the NOW Conference was such a fortuitous moment.
398
00:19:42,385 --> 00:19:45,685
Explain what that is to everybody, why you were
399
00:19:45,685 --> 00:19:48,325
there, what your role is and where it's going.
400
00:19:48,414 --> 00:19:51,325
The NOW Conference is the Nuclear Opportunities Workshop.
401
00:19:51,334 --> 00:19:54,394
It's put together by ETEC, the East Tennessee Economic Council.
402
00:19:54,824 --> 00:19:57,354
I just happened to be chair elect this year.
403
00:19:57,355 --> 00:19:59,195
I will be the chair next year.
404
00:19:59,865 --> 00:20:01,525
So I was there in that capacity.
405
00:20:01,525 --> 00:20:03,525
I was also there because the Tennessee Advanced
406
00:20:03,525 --> 00:20:06,185
Energy Business Council was a supporter of the event.
407
00:20:06,555 --> 00:20:09,425
We run something in partnership with Launch Tennessee called the
408
00:20:09,435 --> 00:20:13,115
Energy Network, where we provide mentoring to energy entrepreneurs.
409
00:20:13,525 --> 00:20:16,855
And so we were there to promote our organization and
410
00:20:16,855 --> 00:20:20,334
those services and a bunch of different services that
411
00:20:20,334 --> 00:20:23,525
Launch Tennessee also has to support energy entrepreneurs.
412
00:20:23,815 --> 00:20:26,435
Nuclear energy entrepreneurs, of course, being a big
413
00:20:26,455 --> 00:20:30,115
focus for east Tennessee, because we have so many assets.
414
00:20:30,235 --> 00:20:37,154
And, you know, in terms of what's next, it has been remarkable to see how
415
00:20:37,235 --> 00:20:41,585
what we've called the advanced energy industry grow in the state of Tennessee.
416
00:20:41,585 --> 00:20:43,805
And nuclear energy is certainly part of that.
417
00:20:43,905 --> 00:20:46,504
The last time the Tennessee Advanced Energy Business Council
418
00:20:46,504 --> 00:20:48,875
released an economic impact report, we found that there
419
00:20:48,875 --> 00:20:52,935
were more than 20,000 businesses in the advanced energy.
420
00:20:53,055 --> 00:20:57,765
Sector and it employs nearly 394,000 Tennesseans.
421
00:20:57,935 --> 00:21:01,695
So this is a really, really, really big part of our economy and
422
00:21:01,705 --> 00:21:05,084
what we're starting to see now in particular with nuclear in
423
00:21:05,085 --> 00:21:08,185
East Tennessee is all of our assets are getting on the same page.
424
00:21:08,265 --> 00:21:09,345
They are getting aligned.
425
00:21:09,735 --> 00:21:14,035
We've got the Department of Energy that has property and land that's available.
426
00:21:14,385 --> 00:21:18,765
We've got local governments, Roane County, Anderson County, the City of Oak
427
00:21:18,765 --> 00:21:23,105
Ridge are all on the same page in terms of economic development and recruitment.
428
00:21:23,185 --> 00:21:26,735
They have You know, and it's taken a lot of work, but they've all been
429
00:21:26,735 --> 00:21:31,355
able to collaborate on, listen, we've got goals for economic development.
430
00:21:31,605 --> 00:21:34,175
We want to build an advanced nuclear cluster.
431
00:21:34,465 --> 00:21:38,504
That means we might have to say no to some things that would give us an easy
432
00:21:38,504 --> 00:21:42,304
win, but it's not going to be a long term fit for what we want to build here.
433
00:21:42,384 --> 00:21:47,504
And you know, Terry Franks, Warren Gooch, Wayne Creswell, to their
434
00:21:47,895 --> 00:21:51,924
credit, they have been able to work together to bring home some big, big,
435
00:21:52,235 --> 00:21:54,065
big wins in advanced nuclear.
436
00:21:54,065 --> 00:21:55,535
So my hat is off to them.
437
00:21:55,655 --> 00:21:59,105
And you know, I believe, and I'll, I'll take just a wee bit of credit
438
00:21:59,105 --> 00:22:02,225
for this, I think it's, you know, organizations like ours that are
439
00:22:02,225 --> 00:22:06,455
championing energy as an economic development and job creation strategy.
440
00:22:06,755 --> 00:22:10,025
And you don't have to pick one, you know, in East Tennessee, nuclear
441
00:22:10,025 --> 00:22:15,275
energy are assets tend to align there in west Tennessee with, uh, Ford's
442
00:22:15,275 --> 00:22:19,685
Blue City, they're going all in on electrification and electric vehicles.
443
00:22:19,915 --> 00:22:21,895
All of this is part of the bigger picture.
444
00:22:21,955 --> 00:22:26,165
All of this is going to provide better job opportunities for all Tennesseans.
445
00:22:26,305 --> 00:22:30,665
And so the more that you can elevate that message of innovation as a means
446
00:22:30,665 --> 00:22:34,275
to economic development and job creation, the more wins we will see in
447
00:22:34,275 --> 00:22:38,865
Tennessee, the more intellectual property we will see stay in this state
448
00:22:38,895 --> 00:22:43,160
and in this country, and the more opportunities you give in our case,
449
00:22:43,160 --> 00:22:46,960
Tennesseans, to just have better careers and provide for their families.
450
00:22:47,200 --> 00:22:50,390
Where can people find more information about your organization?
451
00:22:50,390 --> 00:22:52,830
I feel like as we continue to grow, and I know
452
00:22:53,079 --> 00:22:56,450
that Wade and Terry have been working very hard.
453
00:22:56,780 --> 00:22:58,939
I mean, we've all been working very hard pretty
454
00:22:58,940 --> 00:23:00,829
much for the past 20 years to make this happen.
455
00:23:00,829 --> 00:23:05,670
I know the governor's initiative to make Tennessee the nuclear, you know, space.
456
00:23:06,155 --> 00:23:06,625
Yes.
457
00:23:06,655 --> 00:23:07,175
Oh my gosh.
458
00:23:07,195 --> 00:23:09,095
I can't, I cannot forget Governor Lee.
459
00:23:09,175 --> 00:23:10,585
Give credit where credit is due.
460
00:23:10,715 --> 00:23:15,135
He made that Nuclear Energy Opportunity Fund, which was not a small lift.
461
00:23:15,165 --> 00:23:19,225
I mean, this was not a small ask of the Tennessee General Assembly.
462
00:23:19,684 --> 00:23:24,995
A very large investment pot of money to go into an industry that can
463
00:23:25,194 --> 00:23:28,730
pay off in spades, but that needs that that kind of incentive in order
464
00:23:28,730 --> 00:23:32,159
to locate here and for Tennesseans to realize the benefits of it.
465
00:23:32,540 --> 00:23:37,729
So he did that for our Orano, which is one of the newest announcements.
466
00:23:37,740 --> 00:23:39,470
He did that for Type One Energy.
467
00:23:39,629 --> 00:23:42,419
He also did that for for Blue Oval City and a host
468
00:23:42,419 --> 00:23:45,040
of other kind of battery related and electric.
469
00:23:45,555 --> 00:23:49,435
electric vehicle related economic development wins across the state.
470
00:23:49,435 --> 00:23:52,355
So Governor Lee also deserves a lot of credit.
471
00:23:52,365 --> 00:23:56,325
He sees the potential of advanced energy and energy innovation
472
00:23:56,325 --> 00:23:59,554
across all sectors as a means to lift Tennesseans up.
473
00:23:59,564 --> 00:24:02,805
And he has put together some very strategic
474
00:24:03,144 --> 00:24:06,185
programs, policies, and initiatives to get us there.
475
00:24:06,274 --> 00:24:08,835
He has some really great advisors like Cortney Piper.
476
00:24:08,835 --> 00:24:13,665
We've been very lucky to have two great governors in a row.
477
00:24:14,700 --> 00:24:16,060
Another one to continue this on.
478
00:24:16,429 --> 00:24:19,149
I feel like all the initiatives that we've all taken
479
00:24:19,360 --> 00:24:22,639
over the last 20 years to move Tennessee into a space.
480
00:24:23,124 --> 00:24:26,465
That would be energy friendly and in a leadership position
481
00:24:26,485 --> 00:24:29,534
are finally culminating with the right people around them.
482
00:24:29,715 --> 00:24:33,705
So Cortney, thank you very much for being a massive part of that because
483
00:24:33,715 --> 00:24:38,114
without you this entire organization may or may not have been started,
484
00:24:38,114 --> 00:24:41,794
but it has definitely gotten to the point where it is better communicated.
485
00:24:41,915 --> 00:24:44,585
With Piper Communications, people understand what
486
00:24:44,585 --> 00:24:46,605
the goal is and they want to be a part of it.
487
00:24:46,675 --> 00:24:50,665
And having leadership that allows all people to be involved is
488
00:24:50,675 --> 00:24:53,965
something that is very relevant, something that you are very good
489
00:24:54,224 --> 00:24:58,215
at making sure that there is inclusivity and great communication.
490
00:24:58,234 --> 00:25:00,474
So again, thank you so much for everything that you do.
491
00:25:00,795 --> 00:25:03,535
We're going to wrap it up because I've taken a very large
492
00:25:03,655 --> 00:25:05,705
part of your time this morning, and I appreciate that.
493
00:25:05,705 --> 00:25:06,915
But where can people find you?
494
00:25:06,915 --> 00:25:07,885
How can they get involved?
495
00:25:07,885 --> 00:25:10,445
And what can they do to help you move this forward?
496
00:25:10,565 --> 00:25:14,225
Well, I'm all over the internet, so if you Google my name, you will find me.
497
00:25:14,465 --> 00:25:16,514
The Tennessee Advanced Energy Business Council,
498
00:25:16,514 --> 00:25:19,384
you can find out more at TNAdvancedEnergy.
499
00:25:19,385 --> 00:25:19,825
com.
500
00:25:20,175 --> 00:25:22,525
And Piper Communications is Piper Energy.
501
00:25:23,225 --> 00:25:25,195
Communications with an S dot com.
502
00:25:25,385 --> 00:25:26,945
Again, you can also Google my name.
503
00:25:26,945 --> 00:25:30,024
I don't have a U in it and it'll take you to LinkedIn and everything else.
504
00:25:30,034 --> 00:25:32,155
So Julia, thank you so much for this opportunity.
505
00:25:32,155 --> 00:25:33,075
This has been fun.
506
00:25:33,235 --> 00:25:33,825
Been very fun.
507
00:25:33,855 --> 00:25:34,754
I thank you very much.
508
00:25:34,774 --> 00:25:37,645
Count on us being part of the NOW Conference next year and anything
509
00:25:37,645 --> 00:25:41,405
you need between now and then we are always happy to help everyone.
510
00:25:41,405 --> 00:25:44,695
This has been another episode of Connect the Knox.
511
00:25:44,955 --> 00:25:47,205
Connecting Knoxville to the nation.
512
00:25:47,395 --> 00:25:48,425
Until next time.
513
00:25:49,245 --> 00:25:51,005
Thank you for tuning into the show.
514
00:25:51,285 --> 00:25:54,715
Make sure to like and subscribe, leave a five star review
515
00:25:54,715 --> 00:25:57,655
on your podcast player of choice, and if you would like
516
00:25:57,655 --> 00:26:01,344
information on moving to Knoxville, send me a private message.
517
00:26:01,644 --> 00:26:05,705
As always, this is Julia Hurley connecting Knoxville to the nation.