Showcasing East Tennessee's Leading Realtors with Rebecca Ramsey

1
00:00:05,550 --> 00:00:07,120
Welcome, everybody, to another

2
00:00:07,120 --> 00:00:09,360
episode of Connect the Knox.

3
00:00:09,399 --> 00:00:11,480
I'm your host, Julia Hurley,

4
00:00:11,719 --> 00:00:14,370
connecting Knoxville to the nation.

5
00:00:14,769 --> 00:00:17,490
Today's podcast guest is a very good

6
00:00:17,490 --> 00:00:19,400
friend of mine, Rebecca Ramsey, and

7
00:00:19,400 --> 00:00:22,369
she is the founder of the Big Orange

8
00:00:22,379 --> 00:00:24,659
Area for Real Producers Magazine.

9
00:00:25,000 --> 00:00:26,070
Today, we're going to talk a little

10
00:00:26,070 --> 00:00:27,490
bit about what that actually means

11
00:00:27,509 --> 00:00:28,890
for the real estate industry.

12
00:00:29,045 --> 00:00:30,464
Who Rebecca is and how she

13
00:00:30,464 --> 00:00:32,214
actually impacts the Knoxville

14
00:00:32,214 --> 00:00:33,755
real estate market as a whole.

15
00:00:33,765 --> 00:00:34,845
Rebecca, thank you so much

16
00:00:34,845 --> 00:00:35,855
for being with us today.

17
00:00:36,125 --> 00:00:36,695
You're welcome.

18
00:00:37,475 --> 00:00:37,495
Yay!

19
00:00:37,885 --> 00:00:39,164
Tell us the story.

20
00:00:39,185 --> 00:00:41,105
The story of Rebecca from start to

21
00:00:41,105 --> 00:00:43,605
finish and how we ended up with Big

22
00:00:43,605 --> 00:00:45,364
Orange Producers, because Real Producers

23
00:00:45,405 --> 00:00:46,554
Magazine is kind of a big deal.

24
00:00:46,555 --> 00:00:47,444
So start with you.

25
00:00:47,715 --> 00:00:49,785
Talk about Real Magazine, and then talk

26
00:00:49,785 --> 00:00:51,645
about big orange country producers.

27
00:00:51,725 --> 00:00:53,175
Okay, you said from the beginning,

28
00:00:53,215 --> 00:00:55,635
so my mom and my dad, like, okay,

29
00:00:55,635 --> 00:00:57,125
so no, not, not that beginning.

30
00:00:57,144 --> 00:00:57,835
Okay, gotcha.

31
00:00:58,184 --> 00:00:58,835
Um, okay.

32
00:01:00,895 --> 00:01:02,345
You have to be really specific with me.

33
00:01:02,365 --> 00:01:03,885
My background is in marketing

34
00:01:03,895 --> 00:01:04,995
and public relations.

35
00:01:05,034 --> 00:01:06,975
I have lived in Knoxville

36
00:01:06,984 --> 00:01:08,700
for And my whole adult life.

37
00:01:08,810 --> 00:01:10,900
So anybody wants to figure out

38
00:01:10,900 --> 00:01:11,940
the number on that, they can.

39
00:01:11,970 --> 00:01:15,220
And from that, I actually stayed, I

40
00:01:15,220 --> 00:01:17,220
had my son a little bit later in life

41
00:01:17,300 --> 00:01:19,300
and stayed at home with him when he was

42
00:01:19,300 --> 00:01:21,250
younger, I have owned my own business

43
00:01:21,259 --> 00:01:23,369
previously doing marketing consulting

44
00:01:23,369 --> 00:01:25,289
for small business owners, I had to

45
00:01:25,310 --> 00:01:27,209
go back to work after the pandemic.

46
00:01:27,310 --> 00:01:29,750
And it was kind of like, well, just,

47
00:01:29,780 --> 00:01:31,259
you know, start your own business.

48
00:01:31,259 --> 00:01:32,570
And I told people, well,

49
00:01:32,590 --> 00:01:33,759
you've never done that before.

50
00:01:33,780 --> 00:01:34,850
Cause you wouldn't say that.

51
00:01:34,860 --> 00:01:36,679
So anyways, I looked for.

52
00:01:37,015 --> 00:01:39,145
A lot of other options, and

53
00:01:39,615 --> 00:01:41,655
Real Producers is a franchise

54
00:01:41,685 --> 00:01:43,905
that literally landed in my lap.

55
00:01:43,965 --> 00:01:45,634
So, I own the rights for the East

56
00:01:45,634 --> 00:01:48,024
Tennessee area, Big Orange Country, for

57
00:01:48,255 --> 00:01:50,554
Real Producers, which is really about

58
00:01:50,565 --> 00:01:53,214
connecting, elevating, and inspiring those

59
00:01:53,225 --> 00:01:56,414
top producing agents in the marketplace.

60
00:01:56,645 --> 00:01:59,265
So, for anybody who doesn't know,

61
00:01:59,980 --> 00:02:01,900
Real Producers Magazine versus

62
00:02:01,910 --> 00:02:04,050
these Pay for an Ad magazine.

63
00:02:04,110 --> 00:02:05,450
You see Realtors everywhere, look

64
00:02:05,450 --> 00:02:06,680
at me, I'm on the front page, or

65
00:02:06,680 --> 00:02:07,970
I've got an award or whatever.

66
00:02:08,380 --> 00:02:10,680
They associate that with Real Producers.

67
00:02:10,820 --> 00:02:11,680
What's the difference?

68
00:02:12,110 --> 00:02:14,120
We are not a pay to play model, so

69
00:02:14,130 --> 00:02:16,299
agents can't buy into our publication.

70
00:02:16,310 --> 00:02:18,299
They have to be nominated by their peers.

71
00:02:19,810 --> 00:02:21,790
So, um, it's really like a badge

72
00:02:21,790 --> 00:02:23,650
of honor to be able to be featured.

73
00:02:23,740 --> 00:02:25,720
And it's not just about being

74
00:02:25,780 --> 00:02:27,960
a high level producer, either.

75
00:02:28,459 --> 00:02:30,929
Those high level producers of the

76
00:02:30,929 --> 00:02:33,260
Top 300 do receive the publication,

77
00:02:33,540 --> 00:02:35,760
but as far as who is featured, it's

78
00:02:35,769 --> 00:02:38,259
all about your peers nominating you.

79
00:02:38,579 --> 00:02:40,579
About your story, your journey,

80
00:02:40,859 --> 00:02:42,359
the way that you do real estate.

81
00:02:42,359 --> 00:02:43,940
It can be, you know, a whole myriad

82
00:02:43,940 --> 00:02:45,609
of things, but you do have to be

83
00:02:45,609 --> 00:02:47,249
nominated to be in the publication.

84
00:02:47,469 --> 00:02:49,950
So how many publications come out every,

85
00:02:50,219 --> 00:02:51,059
are these weekly?

86
00:02:51,070 --> 00:02:51,899
Is it monthly?

87
00:02:51,969 --> 00:02:52,619
It's monthly.

88
00:02:52,619 --> 00:02:54,059
So there's 12 issues a year.

89
00:02:54,329 --> 00:02:56,760
The cover is always a top 300 agent.

90
00:02:56,959 --> 00:02:58,959
We do other features as well, like

91
00:02:58,959 --> 00:03:01,690
rising star or agents that just have

92
00:03:01,690 --> 00:03:03,980
unique stories, a broker spotlight,

93
00:03:04,079 --> 00:03:06,380
lead people that have maybe previously

94
00:03:06,380 --> 00:03:08,029
done a lot in real estate and are

95
00:03:08,029 --> 00:03:10,219
now doing, you know, focus more on

96
00:03:10,219 --> 00:03:12,219
leadership or mentoring or coaching.

97
00:03:12,539 --> 00:03:13,029
It's real.

98
00:03:13,049 --> 00:03:14,320
I really follow the stories

99
00:03:14,440 --> 00:03:15,519
is what I tell people.

100
00:03:15,799 --> 00:03:16,589
It's about the people.

101
00:03:17,020 --> 00:03:18,560
And it's about relationships, and

102
00:03:18,560 --> 00:03:19,860
that's how real estate gets done.

103
00:03:20,050 --> 00:03:20,970
How long have you had the

104
00:03:21,020 --> 00:03:22,750
Big Orange Country magazine?

105
00:03:22,970 --> 00:03:24,630
Uh, I'm going into my third year.

106
00:03:24,870 --> 00:03:26,780
Yeah, I launched it in 2021.

107
00:03:27,269 --> 00:03:28,300
And uh, we're getting ready to

108
00:03:28,300 --> 00:03:29,460
celebrate our third anniversary

109
00:03:29,460 --> 00:03:30,590
this spring, next month.

110
00:03:30,870 --> 00:03:30,950
The

111
00:03:30,950 --> 00:03:32,839
three campaign, got that going on.

112
00:03:33,870 --> 00:03:35,849
So let's see, how many real

113
00:03:35,860 --> 00:03:37,340
estate agents are in this market

114
00:03:37,340 --> 00:03:38,570
for the Big Orange Producers?

115
00:03:38,805 --> 00:03:41,565
Um, when I, I mean, that's a fluid number.

116
00:03:42,845 --> 00:03:45,204
So, um, when I first launched, um,

117
00:03:45,204 --> 00:03:47,285
the total number of licensed agents

118
00:03:47,315 --> 00:03:50,575
was 5, 200 and I know it grew to like

119
00:03:50,594 --> 00:03:54,474
over 6, 000 into 2022 and now it's.

120
00:03:54,910 --> 00:03:56,299
It's gone down again.

121
00:03:56,309 --> 00:03:58,230
Some I haven't, I don't, you know, it's

122
00:03:58,230 --> 00:04:00,489
not something I check daily, but I send

123
00:04:00,499 --> 00:04:02,989
the publication to the top 300 agents.

124
00:04:03,350 --> 00:04:05,519
And those top 300 agents are who I

125
00:04:05,519 --> 00:04:07,589
really focus on keeping well connected

126
00:04:07,600 --> 00:04:08,919
because they do 90 percent of the

127
00:04:08,919 --> 00:04:10,729
transactions in the marketplace.

128
00:04:11,190 --> 00:04:12,499
And so those are the ones that

129
00:04:12,499 --> 00:04:13,870
are moving all the transactions.

130
00:04:14,060 --> 00:04:14,490
So

131
00:04:14,959 --> 00:04:15,990
let's just round that down to

132
00:04:15,990 --> 00:04:17,519
5, 000, make it an easy number.

133
00:04:17,599 --> 00:04:18,750
So, you know, 5, 000 is

134
00:04:18,750 --> 00:04:19,719
still a lot of people.

135
00:04:19,979 --> 00:04:21,769
There's a lot of people who sell.

136
00:04:22,215 --> 00:04:22,855
Real estate.

137
00:04:23,175 --> 00:04:24,325
So, 5, 000 people.

138
00:04:24,325 --> 00:04:26,025
You've got 300 people and you

139
00:04:26,055 --> 00:04:29,125
only publish 12 issues a year.

140
00:04:29,645 --> 00:04:31,355
Those must be some pretty coveted spots.

141
00:04:31,655 --> 00:04:34,850
How do you go about Getting sponsorship

142
00:04:34,860 --> 00:04:36,750
for your magazine, you know, explain

143
00:04:36,750 --> 00:04:37,820
to people really and truly, because

144
00:04:37,820 --> 00:04:39,620
I really think, honestly, people

145
00:04:39,620 --> 00:04:42,160
just don't understand, one, how hard

146
00:04:42,160 --> 00:04:43,299
it is to be a real estate agent.

147
00:04:43,710 --> 00:04:45,820
What being a top 300 real estate agent

148
00:04:45,830 --> 00:04:48,439
really means in the grand scheme of 5,

149
00:04:48,439 --> 00:04:50,379
000 people, whatever that percentage is,

150
00:04:50,840 --> 00:04:52,929
and what that looks like for you to manage

151
00:04:52,929 --> 00:04:55,430
those 300 relationships specifically,

152
00:04:55,920 --> 00:04:58,030
and making sure that the right people

153
00:04:58,030 --> 00:04:59,510
are featured at the right time.

154
00:04:59,930 --> 00:05:00,990
And none of this costs the

155
00:05:01,000 --> 00:05:02,090
real estate agent anything.

156
00:05:02,090 --> 00:05:03,410
This is for people to know

157
00:05:03,420 --> 00:05:04,730
who your top producers are.

158
00:05:04,810 --> 00:05:06,810
The way that it, when I launched,

159
00:05:06,860 --> 00:05:08,550
I started meeting with brokers

160
00:05:08,800 --> 00:05:10,350
and owners of brokerages.

161
00:05:10,829 --> 00:05:13,569
And so then they kind of started sharing

162
00:05:13,569 --> 00:05:15,760
like, okay, here's, here's agents that

163
00:05:15,760 --> 00:05:17,600
I would start, you know, connecting

164
00:05:17,600 --> 00:05:20,770
with to learn their stories and just,

165
00:05:20,780 --> 00:05:22,730
it's really right about it's people who

166
00:05:22,730 --> 00:05:24,760
happen to be doing an amazing amount.

167
00:05:25,010 --> 00:05:27,440
of real estate who also have all

168
00:05:27,440 --> 00:05:29,310
these other amazing things going on

169
00:05:29,310 --> 00:05:31,110
in their life to share stories about.

170
00:05:31,410 --> 00:05:33,660
The caveat is always real estate,

171
00:05:33,929 --> 00:05:36,445
but There's so many more facets,

172
00:05:36,785 --> 00:05:38,695
obviously, going on, as you well,

173
00:05:38,775 --> 00:05:40,145
well know in your own personal life.

174
00:05:40,345 --> 00:05:42,705
So from that, it's really organic.

175
00:05:42,854 --> 00:05:44,475
I mean, it's, I, I always

176
00:05:44,475 --> 00:05:45,625
say I do it in threes.

177
00:05:45,705 --> 00:05:46,524
It's funny, because now I'm on

178
00:05:46,524 --> 00:05:47,755
my third anniversary, but I've

179
00:05:47,755 --> 00:05:48,994
always said I do it in threes.

180
00:05:49,024 --> 00:05:50,994
So somebody will, a name comes up,

181
00:05:51,005 --> 00:05:53,485
somebody mentions somebody, and then

182
00:05:53,794 --> 00:05:55,675
it's like, anyways, their name has to

183
00:05:55,675 --> 00:05:57,565
basically come up to me about three times.

184
00:05:58,145 --> 00:05:59,635
And then I make a phone call and

185
00:05:59,635 --> 00:06:00,895
I start reaching out to them,

186
00:06:01,034 --> 00:06:02,485
you know, and connecting with

187
00:06:02,485 --> 00:06:04,455
them in various different ways.

188
00:06:04,525 --> 00:06:05,855
And then a lot of it is just,

189
00:06:05,915 --> 00:06:07,284
it's life circumstances.

190
00:06:07,325 --> 00:06:08,905
I say timing is everything.

191
00:06:09,275 --> 00:06:10,775
And I can even just, there's so

192
00:06:10,775 --> 00:06:13,155
many times when I look back and see

193
00:06:13,435 --> 00:06:16,164
when somebody was featured, why.

194
00:06:16,510 --> 00:06:18,060
That was the exact timing for them to be

195
00:06:18,060 --> 00:06:20,680
featured, where their journey was, what

196
00:06:20,680 --> 00:06:22,600
had happened, and sometimes we've, I've

197
00:06:22,600 --> 00:06:24,420
connected with agents, and it might be

198
00:06:24,680 --> 00:06:27,469
a year or two before they're featured,

199
00:06:27,500 --> 00:06:28,940
and sometimes that's their choice.

200
00:06:29,260 --> 00:06:31,190
Sometimes life circumstances happen.

201
00:06:31,550 --> 00:06:34,049
There was a father daughter duo

202
00:06:34,049 --> 00:06:36,050
last year that we had photographed

203
00:06:36,050 --> 00:06:38,640
and had ready to, to feature, and.

204
00:06:39,070 --> 00:06:41,270
They lost their son and brother.

205
00:06:41,500 --> 00:06:42,710
So we just, you know,

206
00:06:42,830 --> 00:06:43,910
tabled that for a while.

207
00:06:44,230 --> 00:06:46,170
And then, you know, I revisited with them

208
00:06:46,210 --> 00:06:48,000
and some things had changed within their

209
00:06:48,000 --> 00:06:50,420
dynamic of how they're doing real estate,

210
00:06:50,440 --> 00:06:53,230
but, you know, still love to be featured.

211
00:06:53,230 --> 00:06:54,910
So we just tweaked, you know, tweak

212
00:06:54,910 --> 00:06:57,059
the feature a little bit and, you

213
00:06:57,059 --> 00:06:58,390
know, and then they were actually

214
00:06:58,390 --> 00:06:59,900
on the February cover this year.

215
00:07:00,190 --> 00:07:01,270
But I mean, there's, there's

216
00:07:01,270 --> 00:07:02,659
things like that all the time

217
00:07:02,659 --> 00:07:04,090
because we all have life.

218
00:07:04,414 --> 00:07:05,794
You know, just going on.

219
00:07:06,155 --> 00:07:07,934
So sometimes people have, you know,

220
00:07:08,455 --> 00:07:10,215
sickness or other things going on.

221
00:07:10,215 --> 00:07:11,515
I have agents a lot of times

222
00:07:11,515 --> 00:07:13,025
that, you know, tell me that

223
00:07:13,124 --> 00:07:14,734
they would love to connect.

224
00:07:14,734 --> 00:07:15,885
It's just right.

225
00:07:15,904 --> 00:07:17,815
They've got some other things going on.

226
00:07:18,205 --> 00:07:19,385
And so it's, I mean,

227
00:07:19,385 --> 00:07:20,294
it's just really timing.

228
00:07:20,639 --> 00:07:22,439
And an agent actually talked to me about

229
00:07:22,439 --> 00:07:24,989
this about a year and a half ago about

230
00:07:24,999 --> 00:07:27,429
the difference in energy of pushing versus

231
00:07:27,439 --> 00:07:31,419
pulling and allowing people to be pulled

232
00:07:31,939 --> 00:07:34,499
towards you or come towards you versus

233
00:07:34,499 --> 00:07:36,649
trying to push yourself on something.

234
00:07:36,669 --> 00:07:38,739
And so, um, I think, you know, that.

235
00:07:39,235 --> 00:07:41,255
Has definitely sits in the back of

236
00:07:41,255 --> 00:07:43,085
my mind all the time, because you

237
00:07:43,085 --> 00:07:44,095
just don't ever know what's going

238
00:07:44,095 --> 00:07:45,655
on, you know, with somebody else.

239
00:07:45,825 --> 00:07:48,765
So, it just constantly happens,

240
00:07:49,184 --> 00:07:50,435
right, very organically.

241
00:07:50,705 --> 00:07:52,274
I don't have to say it any differently.

242
00:07:52,615 --> 00:07:53,985
So, tell us a little bit about

243
00:07:54,054 --> 00:07:55,565
what all you, I know it's

244
00:07:55,565 --> 00:07:56,644
just more than a magazine.

245
00:07:56,655 --> 00:07:58,184
It's, it means a lot to a lot of

246
00:07:58,195 --> 00:08:00,635
people, and as it's grown, I think,

247
00:08:01,094 --> 00:08:03,315
Real producers outside of this market,

248
00:08:03,315 --> 00:08:05,674
specifically other agents in large

249
00:08:05,705 --> 00:08:07,825
markets, like super big markets, were

250
00:08:07,825 --> 00:08:09,414
familiar with it previously, but when it

251
00:08:09,414 --> 00:08:11,664
came to Knoxville, it was not well known.

252
00:08:11,664 --> 00:08:12,924
It's not something that anybody in

253
00:08:12,924 --> 00:08:14,755
this market understood or or really

254
00:08:14,755 --> 00:08:16,994
grasped the concept of, but I feel

255
00:08:16,994 --> 00:08:18,554
like as that's continued to grow

256
00:08:18,554 --> 00:08:20,934
and as you continue to focus on the

257
00:08:20,934 --> 00:08:23,515
actual top producers in the area that

258
00:08:23,515 --> 00:08:26,054
more and more people are motivated

259
00:08:26,054 --> 00:08:27,955
maybe to become better agents and to

260
00:08:27,965 --> 00:08:29,914
get in more, more involved in things

261
00:08:29,934 --> 00:08:31,764
because this is a prestigious magazine.

262
00:08:31,765 --> 00:08:34,750
It is a nationally Coveted spot,

263
00:08:35,090 --> 00:08:36,860
uh, across massive markets.

264
00:08:36,860 --> 00:08:38,020
And if you make the cover of real

265
00:08:38,020 --> 00:08:40,230
producers in Arizona or New York

266
00:08:40,260 --> 00:08:42,479
or San Diego, that's a big deal.

267
00:08:42,650 --> 00:08:43,610
And it's starting to become

268
00:08:43,610 --> 00:08:44,679
a really big deal here.

269
00:08:44,680 --> 00:08:46,200
And you brought that opportunity.

270
00:08:46,320 --> 00:08:47,970
What are you seeing change in the real

271
00:08:47,970 --> 00:08:50,109
estate market as far as conversations

272
00:08:50,109 --> 00:08:51,900
with realtors that you get to

273
00:08:51,900 --> 00:08:53,590
privately have with these top 300

274
00:08:53,590 --> 00:08:55,250
producers that most people don't have?

275
00:08:55,470 --> 00:08:56,780
Um, I think the biggest thing that

276
00:08:56,780 --> 00:08:58,200
I've seen in three years is they

277
00:08:58,200 --> 00:08:59,650
don't have a scarcity mindset.

278
00:09:00,140 --> 00:09:02,020
So it's, the sky is not falling.

279
00:09:02,275 --> 00:09:04,415
Every day for them, and when

280
00:09:04,425 --> 00:09:06,335
things happen, they function

281
00:09:06,335 --> 00:09:07,955
in an industry that pivots.

282
00:09:08,459 --> 00:09:09,219
All the time.

283
00:09:09,540 --> 00:09:12,739
And from that, they are, we were talking

284
00:09:12,750 --> 00:09:14,140
about this before the podcast, you know,

285
00:09:14,140 --> 00:09:16,170
like if you're not expecting your day

286
00:09:16,170 --> 00:09:18,589
to just kind of like start off, start

287
00:09:18,589 --> 00:09:21,400
going sideways, then you probably like,

288
00:09:21,969 --> 00:09:24,449
you need to readjust your perspective.

289
00:09:24,559 --> 00:09:26,019
Like, I mean, that's just

290
00:09:26,020 --> 00:09:27,620
kind of the way that it is.

291
00:09:27,630 --> 00:09:29,109
You just have to constantly pivot.

292
00:09:29,109 --> 00:09:30,270
You have to constantly roll with

293
00:09:30,280 --> 00:09:32,209
things and adjust and adapt.

294
00:09:32,270 --> 00:09:33,939
And I think that those agents that

295
00:09:33,939 --> 00:09:35,964
continue to stay Transcribed At a high

296
00:09:35,964 --> 00:09:38,005
level of production, because there's

297
00:09:38,005 --> 00:09:39,935
always agents who can pop into the top,

298
00:09:39,995 --> 00:09:42,545
you know, and for a year or two, you

299
00:09:42,545 --> 00:09:45,504
know, but the longevity of agents who have

300
00:09:45,504 --> 00:09:47,625
stayed in it is that they are constantly

301
00:09:47,635 --> 00:09:49,745
adapting and adjusting and pivoting.

302
00:09:50,124 --> 00:09:52,994
And anything that comes out of the

303
00:09:53,025 --> 00:09:54,875
National Association, our local

304
00:09:54,945 --> 00:09:57,345
association, your own brokerage, all

305
00:09:57,345 --> 00:09:58,655
these different things that happen.

306
00:09:58,685 --> 00:10:00,415
I mean, you're just always in a

307
00:10:00,415 --> 00:10:01,875
position where you're ready to pivot.

308
00:10:02,225 --> 00:10:03,685
And so then they just don't function

309
00:10:03,695 --> 00:10:05,615
in a mindset that they're limited.

310
00:10:05,805 --> 00:10:07,255
They're not limited only by

311
00:10:07,255 --> 00:10:09,055
their own perspective of that.

312
00:10:09,515 --> 00:10:11,724
And they're very motivated.

313
00:10:11,724 --> 00:10:12,755
They're very driven.

314
00:10:13,085 --> 00:10:14,594
They're very driven for their clients.

315
00:10:14,695 --> 00:10:16,215
And it's kind of like, you know,

316
00:10:16,295 --> 00:10:17,565
nobody's going to tell me that

317
00:10:17,565 --> 00:10:18,834
this is how it's going to be.

318
00:10:18,834 --> 00:10:19,794
Like, I'm just going to create

319
00:10:19,815 --> 00:10:21,254
my own scenario, you know?

320
00:10:21,525 --> 00:10:22,855
And they do every day.

321
00:10:23,135 --> 00:10:24,125
That's all around, no

322
00:10:24,125 --> 00:10:25,305
matter what industry it is.

323
00:10:25,810 --> 00:10:27,840
Bringing attention to that in just

324
00:10:27,840 --> 00:10:29,430
the specific East Tennessee market

325
00:10:29,610 --> 00:10:31,430
that is growing leaps and bounds and

326
00:10:31,440 --> 00:10:33,170
has become one of the most popular

327
00:10:33,420 --> 00:10:35,530
relocation destinations in the country.

328
00:10:35,600 --> 00:10:37,289
People are starting to grasp the

329
00:10:37,289 --> 00:10:39,480
concept of what top really means.

330
00:10:39,800 --> 00:10:41,139
And as you referenced, you can come

331
00:10:41,140 --> 00:10:43,245
in and out of that top 300, Now, that

332
00:10:43,245 --> 00:10:46,455
top 100, 150 kind of stays the same.

333
00:10:46,475 --> 00:10:47,535
It stayed the same since

334
00:10:47,535 --> 00:10:49,065
I've been in in 2014.

335
00:10:49,065 --> 00:10:50,445
I got in in 2014 in the real

336
00:10:50,445 --> 00:10:51,725
estate market here in Knoxville.

337
00:10:52,035 --> 00:10:55,125
And it's been those same people the entire

338
00:10:55,155 --> 00:10:56,734
time I've been licensed, give or take a

339
00:10:56,735 --> 00:10:58,495
few people who unfortunately passed away.

340
00:10:58,705 --> 00:11:02,635
So without those people passing, that top

341
00:11:02,635 --> 00:11:05,365
number has pretty much stayed consecutive.

342
00:11:05,685 --> 00:11:08,495
Since I got in in 2014, have you seen

343
00:11:08,495 --> 00:11:10,645
any major changes other than changing

344
00:11:10,665 --> 00:11:13,904
brokerages or opening brokerages of these

345
00:11:13,904 --> 00:11:16,934
agents personalities or conversation,

346
00:11:17,305 --> 00:11:19,375
um, since COVID or anything like that?

347
00:11:19,375 --> 00:11:20,814
Has anything changed on that side?

348
00:11:21,125 --> 00:11:22,374
I mean, I think that the way that

349
00:11:22,374 --> 00:11:24,349
they have to do things has changed.

350
00:11:24,680 --> 00:11:26,689
But, I mean, the general, I mean,

351
00:11:26,719 --> 00:11:28,040
at the core of it, their day to

352
00:11:28,040 --> 00:11:29,780
day tasks have changed, but at

353
00:11:29,790 --> 00:11:31,630
the core of what they do, no.

354
00:11:31,930 --> 00:11:33,560
Okay, and I was just going to say that,

355
00:11:33,589 --> 00:11:34,880
I mean, right, from the standpoint of

356
00:11:34,880 --> 00:11:37,329
Real Producers, right, being national,

357
00:11:37,349 --> 00:11:39,430
there's some brokers, brokerages, I

358
00:11:39,430 --> 00:11:41,539
mean, Real Producers did get some.

359
00:11:41,874 --> 00:11:44,384
Leverage because of large brokerages

360
00:11:44,404 --> 00:11:46,474
having conferences before 2020.

361
00:11:46,764 --> 00:11:48,224
And that was also kind of one of the

362
00:11:48,224 --> 00:11:49,724
unique things of those of us that

363
00:11:49,724 --> 00:11:52,874
launched into and launched new markets

364
00:11:53,204 --> 00:11:56,484
after 2020 is all these large national

365
00:11:56,484 --> 00:11:58,724
gatherings where they could be like,

366
00:11:58,724 --> 00:11:59,944
Oh my gosh, you know, you were all

367
00:11:59,944 --> 00:12:01,234
just on the cover or, you know, you

368
00:12:01,234 --> 00:12:02,524
were on the, you know, because they

369
00:12:02,524 --> 00:12:04,004
all followed each other and stuff.

370
00:12:04,295 --> 00:12:07,354
It did slow that mechanism down somewhat.

371
00:12:07,930 --> 00:12:10,050
So there was a lot of education and

372
00:12:10,050 --> 00:12:11,840
just like realtors see and a lot of

373
00:12:11,860 --> 00:12:13,560
things happening with, like you said

374
00:12:13,560 --> 00:12:15,200
earlier, like a lot of people have no

375
00:12:15,200 --> 00:12:16,610
idea what a real estate agent does.

376
00:12:16,950 --> 00:12:18,870
A lot of people have, you know,

377
00:12:19,120 --> 00:12:21,059
they don't really, they don't grasp

378
00:12:21,080 --> 00:12:23,990
the concept necessarily, initially

379
00:12:23,990 --> 00:12:25,649
of real producers because it's so

380
00:12:25,670 --> 00:12:27,680
different than everything else because

381
00:12:27,680 --> 00:12:28,730
they're always like, how much is it?

382
00:12:28,770 --> 00:12:29,710
You know, and I'm like, it

383
00:12:29,740 --> 00:12:31,260
doesn't cost you anything.

384
00:12:31,535 --> 00:12:32,204
to be in it.

385
00:12:32,285 --> 00:12:34,935
It's a way to, you know,

386
00:12:34,935 --> 00:12:36,935
connect you with your peers.

387
00:12:36,944 --> 00:12:39,655
It's a peer to peer relationship,

388
00:12:39,824 --> 00:12:41,155
you know, community.

389
00:12:41,444 --> 00:12:43,694
It's not designed for you to

390
00:12:43,694 --> 00:12:45,555
necessarily distribute to your clients.

391
00:12:45,594 --> 00:12:47,844
It's not designed for you to, you

392
00:12:47,844 --> 00:12:49,505
know, it's not at a dentist's office.

393
00:12:49,554 --> 00:12:51,425
It's not sitting at the, you know, nobody

394
00:12:51,425 --> 00:12:53,354
in your dentist's office cares about it.

395
00:12:53,365 --> 00:12:54,555
You're the other, the

396
00:12:54,555 --> 00:12:55,944
other agents who are doing.

397
00:12:56,275 --> 00:12:58,064
The similar or higher level of

398
00:12:58,075 --> 00:12:59,935
business as you are in the top

399
00:12:59,944 --> 00:13:02,015
300 or who care about that.

400
00:13:02,235 --> 00:13:04,634
And so it is very exclusive, but

401
00:13:04,635 --> 00:13:06,165
with it being very exclusive,

402
00:13:06,415 --> 00:13:08,014
you also have to balance being

403
00:13:08,015 --> 00:13:09,395
able to educate people about it.

404
00:13:09,405 --> 00:13:12,894
So, I mean, the, the, the magazine is

405
00:13:12,905 --> 00:13:14,805
the, it's like a three pronged approach.

406
00:13:15,095 --> 00:13:16,225
So the magazine is what

407
00:13:16,225 --> 00:13:17,285
they see every month.

408
00:13:17,755 --> 00:13:19,694
They get to read those exclusive articles

409
00:13:19,694 --> 00:13:22,535
and content about their What some people

410
00:13:22,535 --> 00:13:24,194
consider, right, their competitors.

411
00:13:24,295 --> 00:13:25,685
Again, agents that are doing

412
00:13:25,685 --> 00:13:27,025
that high level of business

413
00:13:27,324 --> 00:13:28,635
don't see it as competition.

414
00:13:28,834 --> 00:13:30,564
They just see it as their peers because

415
00:13:30,564 --> 00:13:32,475
real estate is the only industry where you

416
00:13:32,475 --> 00:13:34,924
have to be in a sales role and there's got

417
00:13:34,925 --> 00:13:36,785
to be one at each end of the transaction.

418
00:13:37,074 --> 00:13:38,425
So that makes it unique in and

419
00:13:38,425 --> 00:13:40,125
of itself for the industry.

420
00:13:40,324 --> 00:13:43,209
And then you have The second prong

421
00:13:43,209 --> 00:13:45,079
to that is that we have a private

422
00:13:45,079 --> 00:13:47,079
social media group that we run that

423
00:13:47,109 --> 00:13:49,689
only happens with those top agents

424
00:13:50,060 --> 00:13:52,229
and those preferred partners who are

425
00:13:52,229 --> 00:13:54,379
investing in supporting those agents.

426
00:13:54,789 --> 00:13:56,419
And thirdly, we have private

427
00:13:56,430 --> 00:13:57,910
exclusive events for them to

428
00:13:57,910 --> 00:13:59,520
meet in person face to face.

429
00:13:59,910 --> 00:14:03,440
And it's the only avenue that these agents

430
00:14:03,540 --> 00:14:06,550
know that they can come to and have, you

431
00:14:06,550 --> 00:14:09,420
know, conversation around real estate and

432
00:14:09,420 --> 00:14:11,605
their business of other agents that are

433
00:14:11,605 --> 00:14:13,795
doing a similar level of business in them.

434
00:14:14,065 --> 00:14:15,455
And they're not coming into a

435
00:14:15,465 --> 00:14:17,685
group of Realtors, you know,

436
00:14:17,685 --> 00:14:18,665
where they're mentoring.

437
00:14:18,854 --> 00:14:20,095
It's a totally different conversation

438
00:14:20,095 --> 00:14:21,515
for an agent who's been in it 10

439
00:14:21,525 --> 00:14:23,235
years and isn't in, you know, and

440
00:14:23,235 --> 00:14:25,785
in the top 100 like you are versus

441
00:14:26,094 --> 00:14:27,605
I've been doing it two years.

442
00:14:27,955 --> 00:14:30,415
And, um, you know, even if whether

443
00:14:30,415 --> 00:14:32,305
you're in the top 300 or not, you

444
00:14:32,305 --> 00:14:33,695
know, it's just a totally different

445
00:14:33,695 --> 00:14:35,215
conversation as to how you're running

446
00:14:35,215 --> 00:14:36,805
your business model, how you're.

447
00:14:37,100 --> 00:14:39,000
How all these different things and facets

448
00:14:39,000 --> 00:14:40,380
of your business that you're handling

449
00:14:40,390 --> 00:14:42,470
and how you're handling real estate and

450
00:14:42,470 --> 00:14:44,500
the deals that happen at those events

451
00:14:44,630 --> 00:14:46,630
that, you know, aren't in the MLS and,

452
00:14:46,980 --> 00:14:48,760
you know, that happen off the books.

453
00:14:49,230 --> 00:14:51,679
And so from that perspective, uh, it's

454
00:14:51,680 --> 00:14:54,580
just, it creates this community for them.

455
00:14:54,830 --> 00:14:56,700
To stay well connected to each other.

456
00:14:56,920 --> 00:14:57,830
And they're the ones that are

457
00:14:57,830 --> 00:14:59,590
doing all the transactions.

458
00:14:59,930 --> 00:15:02,360
So then I also ask those agents,

459
00:15:02,410 --> 00:15:03,920
who are your preferred partners

460
00:15:03,940 --> 00:15:05,300
that you love to work with?

461
00:15:05,640 --> 00:15:06,619
Who do you trust?

462
00:15:06,619 --> 00:15:08,959
Who, who is already vetted that you have

463
00:15:08,960 --> 00:15:12,010
vetted that then I can ask to support you?

464
00:15:12,239 --> 00:15:13,689
and other top producers,

465
00:15:14,050 --> 00:15:14,930
you know, in this.

466
00:15:15,040 --> 00:15:18,200
So then businesses invest through an

467
00:15:18,210 --> 00:15:20,270
ad as well as being able to sponsor the

468
00:15:20,270 --> 00:15:23,080
event to be able to support those agents.

469
00:15:23,099 --> 00:15:24,800
Because right, the magazine doesn't exist

470
00:15:24,809 --> 00:15:26,750
for the agents, but they all want it to

471
00:15:26,750 --> 00:15:29,189
stay around now that it's in existence.

472
00:15:29,240 --> 00:15:31,600
It doesn't exist if there's not businesses

473
00:15:31,760 --> 00:15:33,480
that are, that are investing in it.

474
00:15:33,500 --> 00:15:35,410
And I'm always kind of a little, with

475
00:15:35,410 --> 00:15:36,930
the way that the market has shifted

476
00:15:36,930 --> 00:15:39,270
to, Sometimes I find it interesting

477
00:15:39,270 --> 00:15:41,599
how businesses sometimes get caught

478
00:15:41,599 --> 00:15:43,339
up, I guess, in a standpoint of

479
00:15:43,339 --> 00:15:46,110
budget because I'm like, I understand.

480
00:15:46,170 --> 00:15:48,090
I mean, we all have budgets, you

481
00:15:48,090 --> 00:15:49,719
know, that's, you know, we get it.

482
00:15:50,150 --> 00:15:52,390
But on the same token, it's where you're

483
00:15:52,390 --> 00:15:55,419
spending your money is if you are tied

484
00:15:55,419 --> 00:15:57,459
to the real estate transaction and

485
00:15:57,470 --> 00:15:59,990
realtors are a big part of your business,

486
00:16:00,050 --> 00:16:03,199
then how can you not be supporting.

487
00:16:03,670 --> 00:16:04,740
The ones who are doing the

488
00:16:04,740 --> 00:16:06,010
high level of transactions.

489
00:16:06,540 --> 00:16:07,430
How can you be spending

490
00:16:07,430 --> 00:16:08,520
your money any place else?

491
00:16:08,870 --> 00:16:10,750
We all know that real estate is

492
00:16:10,750 --> 00:16:13,020
location, location, location.

493
00:16:13,219 --> 00:16:15,229
Our team at Just Homes Group

494
00:16:15,370 --> 00:16:17,449
Realty Executives has the true

495
00:16:17,510 --> 00:16:19,789
expertise, pairing buyers and

496
00:16:19,789 --> 00:16:21,859
sellers with the right opportunities.

497
00:16:22,209 --> 00:16:23,849
Whether you're looking to buy or

498
00:16:23,849 --> 00:16:26,109
sell a home right here in Knoxville,

499
00:16:26,900 --> 00:16:30,530
Lenore City, Clinton or Farragut.

500
00:16:30,880 --> 00:16:32,420
We have the expertise throughout

501
00:16:32,620 --> 00:16:34,510
every Knoxville surrounding area.

502
00:16:34,859 --> 00:16:36,260
Call Just Homes Group

503
00:16:36,280 --> 00:16:37,870
Realty Executives today.

504
00:16:38,770 --> 00:16:40,039
You and I have had this discussion.

505
00:16:40,069 --> 00:16:42,069
It's very difficult to get a real estate

506
00:16:42,069 --> 00:16:45,920
agent in the top 100 to tell you who their

507
00:16:45,920 --> 00:16:47,959
vendors are because once those vendors.

508
00:16:48,220 --> 00:16:51,390
Support, say my magazine, right?

509
00:16:51,390 --> 00:16:53,250
I mean, one issue of a magazine,

510
00:16:53,250 --> 00:16:54,620
my vendors buy a year long.

511
00:16:54,620 --> 00:16:55,800
Then now every other realtor

512
00:16:55,800 --> 00:16:56,599
knows who my vendor is.

513
00:16:56,790 --> 00:16:58,350
So now the person I've been

514
00:16:58,370 --> 00:17:01,019
protecting to supply my clients

515
00:17:01,019 --> 00:17:03,469
with my level of service, now every

516
00:17:03,469 --> 00:17:04,629
agent knows who that person is.

517
00:17:04,639 --> 00:17:05,520
They've wanted to know who

518
00:17:05,540 --> 00:17:06,790
that person is for 10 years.

519
00:17:06,839 --> 00:17:07,940
Like who does this for you?

520
00:17:08,420 --> 00:17:09,900
That's somebody that's a relationship

521
00:17:09,900 --> 00:17:12,020
I've, I've corrugated for a better

522
00:17:12,020 --> 00:17:13,569
part of a decade and I really

523
00:17:13,569 --> 00:17:14,760
don't want you to know who that is.

524
00:17:14,900 --> 00:17:17,059
But at the same time, one of the

525
00:17:17,060 --> 00:17:18,789
biggest things that we can do in an

526
00:17:18,790 --> 00:17:21,790
industry as a whole is share that

527
00:17:21,829 --> 00:17:24,310
because I am a 100 percent sharer.

528
00:17:24,310 --> 00:17:25,409
You need to know what something, I'm

529
00:17:25,409 --> 00:17:26,760
gonna tell you exactly how to do it.

530
00:17:27,100 --> 00:17:29,650
One person of anybody that listens to me,

531
00:17:29,790 --> 00:17:31,600
if I'm in a room of a thousand people,

532
00:17:31,880 --> 00:17:35,135
one person will do what I say to do.

533
00:17:35,215 --> 00:17:37,335
One person, one out of a thousand,

534
00:17:37,534 --> 00:17:39,825
will actually do what I say to do.

535
00:17:39,855 --> 00:17:40,865
So why wouldn't I give you

536
00:17:40,865 --> 00:17:41,844
my whole business plan?

537
00:17:42,165 --> 00:17:43,655
Why wouldn't I give you my vendors?

538
00:17:43,665 --> 00:17:44,645
Because you're not going to call

539
00:17:44,645 --> 00:17:45,774
them and use them anyway and you're

540
00:17:45,774 --> 00:17:46,734
probably not going to be able to

541
00:17:46,734 --> 00:17:47,955
use them the same way I use them

542
00:17:47,955 --> 00:17:49,264
because I'm the top one percent.

543
00:17:49,654 --> 00:17:50,904
And the way that I do my business

544
00:17:50,904 --> 00:17:51,845
with them is not going to be the

545
00:17:51,845 --> 00:17:53,075
way that you do your business.

546
00:17:53,115 --> 00:17:54,925
But don't your clients deserve the best

547
00:17:55,205 --> 00:17:57,085
possible way to give them a service?

548
00:17:57,115 --> 00:17:58,015
I want you to have that.

549
00:17:58,055 --> 00:17:59,045
I want them to have that.

550
00:17:59,455 --> 00:18:01,254
They're still going to be mine.

551
00:18:01,534 --> 00:18:02,274
Does that make sense?

552
00:18:02,675 --> 00:18:05,375
And I think approaching Probably a

553
00:18:05,375 --> 00:18:06,905
benefit because there are so many

554
00:18:06,905 --> 00:18:10,235
people out here every day who say they

555
00:18:10,235 --> 00:18:12,034
need help or say they need something

556
00:18:12,034 --> 00:18:13,964
or want to use what you have because

557
00:18:13,964 --> 00:18:16,695
you're a successful minded person

558
00:18:16,695 --> 00:18:18,644
who wants to be abundant minded.

559
00:18:18,754 --> 00:18:20,044
So why not just give it to them?

560
00:18:20,314 --> 00:18:21,694
Give them the information, let them

561
00:18:21,695 --> 00:18:23,064
use it, let them use the vendor

562
00:18:23,324 --> 00:18:24,524
and see how their business grows.

563
00:18:24,544 --> 00:18:26,034
If it doesn't grow, it's not

564
00:18:26,044 --> 00:18:27,494
the vendor, it's the business.

565
00:18:28,210 --> 00:18:29,380
And that's the way that

566
00:18:29,520 --> 00:18:30,860
every market should be.

567
00:18:30,870 --> 00:18:32,560
Give out the information, help

568
00:18:32,560 --> 00:18:33,700
the people that you can help.

569
00:18:33,990 --> 00:18:35,530
You never know down the road if that

570
00:18:35,530 --> 00:18:37,210
person may, like you said, may have

571
00:18:37,210 --> 00:18:38,489
something going on in their life where

572
00:18:38,490 --> 00:18:40,170
they need to partner with you or rely

573
00:18:40,170 --> 00:18:42,089
on you and they remembered you were the

574
00:18:42,089 --> 00:18:43,599
person that shared that information.

575
00:18:43,915 --> 00:18:45,735
Sharing is caring, people.

576
00:18:45,755 --> 00:18:46,755
Sharing is caring.

577
00:18:46,795 --> 00:18:48,295
This is one of those magazines that you're

578
00:18:48,295 --> 00:18:50,565
not only going to share with people who

579
00:18:50,565 --> 00:18:52,415
are producing the same amount of real

580
00:18:52,415 --> 00:18:55,075
estate as the top 300, or top, basically

581
00:18:55,075 --> 00:18:56,594
top one, one and a half percent of

582
00:18:56,595 --> 00:18:58,105
real estate agents across the country.

583
00:18:58,445 --> 00:19:00,144
This is a place to share that

584
00:19:00,155 --> 00:19:01,514
information for your peers.

585
00:19:01,515 --> 00:19:02,474
This isn't for the public,

586
00:19:02,474 --> 00:19:03,515
this is for your peers.

587
00:19:03,765 --> 00:19:04,815
And these are people who may

588
00:19:04,835 --> 00:19:06,125
need to change a brokerage.

589
00:19:06,435 --> 00:19:08,245
Buy out a brokerage, sell you

590
00:19:08,245 --> 00:19:09,935
their brokerage, make a partnership

591
00:19:09,935 --> 00:19:11,245
agreement, go on vacation.

592
00:19:11,245 --> 00:19:12,275
You may need to watch their

593
00:19:12,275 --> 00:19:13,555
client and get a referral fee.

594
00:19:13,735 --> 00:19:15,145
This is, this is a group of people

595
00:19:15,145 --> 00:19:16,935
that can trust each other to do

596
00:19:16,935 --> 00:19:18,255
the right thing all the time.

597
00:19:18,305 --> 00:19:19,315
They've been in business long

598
00:19:19,315 --> 00:19:20,714
enough to continue to do so.

599
00:19:20,714 --> 00:19:22,035
And you are featuring that.

600
00:19:22,425 --> 00:19:24,464
Well, and I think too, I mean, and to

601
00:19:24,465 --> 00:19:26,719
complement that is that, you know, Just

602
00:19:26,719 --> 00:19:29,230
like a realtor wants a referral, you

603
00:19:29,230 --> 00:19:31,250
know, and they want you to feel good about

604
00:19:31,310 --> 00:19:33,240
what service you provided them, so you

605
00:19:33,240 --> 00:19:35,590
want them to refer you to their sphere of

606
00:19:35,590 --> 00:19:37,429
influence and the people that they know.

607
00:19:37,750 --> 00:19:39,359
And right, so they get that

608
00:19:39,359 --> 00:19:41,409
same level of quality service.

609
00:19:41,810 --> 00:19:43,889
I mean, we, you know, I hear agents all

610
00:19:43,889 --> 00:19:45,439
the time talking about how, right, well,

611
00:19:45,449 --> 00:19:47,729
the barrier into, you know, becoming

612
00:19:47,840 --> 00:19:50,110
a licensed real estate agent is so

613
00:19:50,110 --> 00:19:51,929
low and, you know, all these things.

614
00:19:51,969 --> 00:19:53,209
Okay, yes, that's true.

615
00:19:53,209 --> 00:19:55,975
It's not And how can you help to raise

616
00:19:55,985 --> 00:19:59,585
the bar in real estate is by, okay,

617
00:19:59,955 --> 00:20:01,575
but then they're kind of out there

618
00:20:01,575 --> 00:20:03,785
floundering, just kind of talk, you know,

619
00:20:04,165 --> 00:20:06,375
seeing what sticks basically, whoever's

620
00:20:06,375 --> 00:20:09,724
in front of them, maybe the most as to

621
00:20:09,724 --> 00:20:11,825
what vendors to pursue for their clients.

622
00:20:11,884 --> 00:20:13,025
And they learned by trial and

623
00:20:13,035 --> 00:20:14,775
error that their clients got crappy

624
00:20:14,785 --> 00:20:16,645
service or this transaction went

625
00:20:16,645 --> 00:20:18,265
horribly, you know, and they had to

626
00:20:18,615 --> 00:20:20,335
spend an enormous amount of energy.

627
00:20:20,600 --> 00:20:22,300
You know, to get it righted where

628
00:20:22,300 --> 00:20:24,540
it's like, okay, but if you want to

629
00:20:24,540 --> 00:20:26,419
raise the bar in real estate, you

630
00:20:26,439 --> 00:20:29,429
have to help all the agents raise

631
00:20:29,439 --> 00:20:32,189
the bar because you're all connected.

632
00:20:32,199 --> 00:20:34,659
Because again, it's the only industry.

633
00:20:34,669 --> 00:20:36,669
No other industry exists like this,

634
00:20:36,889 --> 00:20:37,939
where you have to have somebody

635
00:20:37,939 --> 00:20:39,469
at either end of the transaction.

636
00:20:39,770 --> 00:20:41,550
So you have to always be looking

637
00:20:41,580 --> 00:20:43,490
at that person, you know, as

638
00:20:43,500 --> 00:20:44,740
to how to help connect them.

639
00:20:44,760 --> 00:20:45,040
And right.

640
00:20:45,040 --> 00:20:46,639
And some of it too, it's not like, I mean.

641
00:20:47,080 --> 00:20:49,090
You know, it's not category exclusive

642
00:20:49,090 --> 00:20:50,530
within the magazine because, right,

643
00:20:50,540 --> 00:20:52,870
what one lender provides for you

644
00:20:52,909 --> 00:20:54,780
or you find a unique connection

645
00:20:54,780 --> 00:20:56,909
with, it's about relationships and

646
00:20:56,909 --> 00:20:58,990
how you connect with one person.

647
00:20:59,324 --> 00:21:01,614
You know, um, you know, you and I

648
00:21:01,754 --> 00:21:03,064
connected really quickly because

649
00:21:03,064 --> 00:21:04,804
we're both just really direct and

650
00:21:04,804 --> 00:21:06,564
we both just value it in each other.

651
00:21:06,584 --> 00:21:08,465
It's like, you know, I mean, there's

652
00:21:08,465 --> 00:21:10,195
just no, like, there's just wasn't any

653
00:21:10,195 --> 00:21:11,784
tiki tac, you know, it's just like,

654
00:21:11,804 --> 00:21:13,574
bam, bam, bam, you know, and I'm like,

655
00:21:13,854 --> 00:21:15,434
and most people are kind of like, gosh,

656
00:21:15,454 --> 00:21:17,094
like, sugarcoated a little bit, you know,

657
00:21:17,094 --> 00:21:19,584
or, you know, and so, I mean, I think

658
00:21:19,604 --> 00:21:21,394
that there's just, you know, everybody,

659
00:21:21,584 --> 00:21:23,424
you know, we're all relational humans.

660
00:21:23,465 --> 00:21:25,544
And so it's finding those

661
00:21:25,545 --> 00:21:26,995
people that you fit with.

662
00:21:27,215 --> 00:21:28,695
You know, and somebody else wants

663
00:21:28,715 --> 00:21:30,575
maybe, you know, like a whole lot

664
00:21:30,575 --> 00:21:32,185
of, you know, I know some people

665
00:21:32,185 --> 00:21:33,165
who are just like, I love it.

666
00:21:33,175 --> 00:21:34,605
They just, they bang it out.

667
00:21:34,605 --> 00:21:35,455
They get it done for me.

668
00:21:35,455 --> 00:21:36,475
They run me the numbers,

669
00:21:36,475 --> 00:21:37,584
you know, it's da, da, da.

670
00:21:37,585 --> 00:21:38,445
And other people are like,

671
00:21:38,475 --> 00:21:39,625
Oh, I need the warm fuzzy.

672
00:21:39,625 --> 00:21:41,145
I need the, I mean, you know, I

673
00:21:41,145 --> 00:21:43,394
need, I need all the, you know, the

674
00:21:43,395 --> 00:21:45,124
emotional feel goods and I need the

675
00:21:45,124 --> 00:21:46,675
attaboys, you know, whatever it is.

676
00:21:46,715 --> 00:21:48,465
But I mean, again, it's all

677
00:21:48,465 --> 00:21:49,485
about those connections.

678
00:21:49,495 --> 00:21:50,715
So it's not like, I mean, even if

679
00:21:50,715 --> 00:21:52,574
you offer a vendor that that's a,

680
00:21:52,705 --> 00:21:55,804
that's a one hit for, you know, every.

681
00:21:56,149 --> 00:21:57,629
You know, agent out there.

682
00:21:58,120 --> 00:22:00,770
Uh, it just creates this person has

683
00:22:01,010 --> 00:22:05,029
already set the bar high, and you know

684
00:22:05,030 --> 00:22:08,029
that those, that those, that, that

685
00:22:08,030 --> 00:22:10,090
transaction or that business relationship

686
00:22:10,100 --> 00:22:12,850
is very strong, and they understand how to

687
00:22:12,850 --> 00:22:16,409
work with an agent who is doing a lot of

688
00:22:16,409 --> 00:22:19,219
business and doing a lot of transactions.

689
00:22:19,530 --> 00:22:21,500
It's not somebody who is seeing,

690
00:22:21,739 --> 00:22:23,020
you know, one transaction

691
00:22:23,020 --> 00:22:24,520
every two months from an agent.

692
00:22:24,765 --> 00:22:26,925
Deals a year for one vendor.

693
00:22:26,945 --> 00:22:27,745
They're used to that.

694
00:22:27,755 --> 00:22:29,175
So their service and their

695
00:22:29,175 --> 00:22:30,565
expectation is also high.

696
00:22:30,595 --> 00:22:33,394
So teaching and training and sharing is

697
00:22:33,405 --> 00:22:35,004
definitely one of the best things that

698
00:22:35,054 --> 00:22:36,764
our industry can do across the board.

699
00:22:37,024 --> 00:22:38,935
And you offer that in the top 300.

700
00:22:38,935 --> 00:22:40,095
You make sure that we all know who

701
00:22:40,115 --> 00:22:41,464
each other are because we don't get

702
00:22:41,464 --> 00:22:42,745
those numbers as real estate agents.

703
00:22:42,745 --> 00:22:44,575
We don't know, we don't get told,

704
00:22:44,754 --> 00:22:46,135
Hey, congratulations, your number,

705
00:22:46,135 --> 00:22:48,065
whatever out of 6, 000 agents.

706
00:22:48,065 --> 00:22:49,264
We have absolutely no idea.

707
00:22:49,555 --> 00:22:50,735
So when you called me and said,

708
00:22:50,735 --> 00:22:52,295
Hey, congratulations on being

709
00:22:52,295 --> 00:22:54,145
in the top 100, the first words

710
00:22:54,145 --> 00:22:55,665
out of my mouth were, of what?

711
00:22:55,725 --> 00:22:56,955
Like, what are you talking about?

712
00:22:57,245 --> 00:22:58,885
Well, I mean, and there's even, you

713
00:22:58,885 --> 00:23:00,315
know, there's even some things out

714
00:23:00,315 --> 00:23:01,994
there that they say like, Oh, this is

715
00:23:01,994 --> 00:23:03,504
unique because you have to, you have

716
00:23:03,505 --> 00:23:05,224
to earn this in the top, like on a

717
00:23:05,225 --> 00:23:06,704
national level, there's some different

718
00:23:06,704 --> 00:23:08,484
things that you can be certified in.

719
00:23:08,845 --> 00:23:09,765
That it's like, okay,

720
00:23:09,765 --> 00:23:10,565
you're in the top 1%.

721
00:23:11,355 --> 00:23:12,135
You're in the top 1

722
00:23:12,135 --> 00:23:13,355
percent of the country.

723
00:23:13,635 --> 00:23:16,275
So like one, I mean, that

724
00:23:16,315 --> 00:23:17,465
totally shifts things.

725
00:23:17,615 --> 00:23:20,004
I mean, you know, top 1 percent as a

726
00:23:20,005 --> 00:23:23,115
business owners in Knoxville is different

727
00:23:23,115 --> 00:23:24,875
than top 1 percent in the country.

728
00:23:25,205 --> 00:23:30,035
You know, I mean, and two, you, you end

729
00:23:30,045 --> 00:23:32,445
up making it to where that, when I looked

730
00:23:32,445 --> 00:23:34,334
into it a little bit deeper, yes, there

731
00:23:34,335 --> 00:23:36,565
is some things they do have to earn and

732
00:23:36,565 --> 00:23:38,124
have to, and then they have to go through

733
00:23:38,124 --> 00:23:40,465
some education, but then they also pay.

734
00:23:40,889 --> 00:23:41,639
It's not free.

735
00:23:42,070 --> 00:23:44,530
And so I'm like, well, okay, don't, then

736
00:23:44,530 --> 00:23:46,690
you can't say that it was really earned.

737
00:23:47,629 --> 00:23:48,960
Yes, there's steps they had

738
00:23:48,960 --> 00:23:51,049
to walk through to do that.

739
00:23:51,149 --> 00:23:52,860
Um, that they did, there's a portion

740
00:23:52,870 --> 00:23:54,490
of it that they had to earn and some

741
00:23:54,490 --> 00:23:56,310
of it is tied to their sales volume.

742
00:23:56,659 --> 00:23:58,059
But I mean, when I was first launching,

743
00:23:58,060 --> 00:24:00,180
I had a broker owner that told me

744
00:24:00,480 --> 00:24:02,639
nationally, the average for a real estate

745
00:24:02,649 --> 00:24:04,710
agent is seven transactions a year.

746
00:24:04,770 --> 00:24:06,169
I was floored at the time.

747
00:24:06,230 --> 00:24:07,619
And then within the top

748
00:24:07,620 --> 00:24:09,269
producers within Knoxville.

749
00:24:09,575 --> 00:24:11,955
It's like, you know, it's, it's 50.

750
00:24:12,155 --> 00:24:14,125
That's, you know, I think too, you, I

751
00:24:14,235 --> 00:24:15,825
mean, it's different for each market.

752
00:24:15,825 --> 00:24:16,875
I mean, I was just talking to

753
00:24:16,875 --> 00:24:19,415
a similar market to my market.

754
00:24:19,424 --> 00:24:20,805
There's a lot of similarities in

755
00:24:20,815 --> 00:24:23,204
Knoxville to this, to this town.

756
00:24:23,594 --> 00:24:25,994
And, um, and we were candidly talking

757
00:24:25,994 --> 00:24:29,145
as publishers and his highest, the

758
00:24:29,145 --> 00:24:32,035
highest person, like in his list of top

759
00:24:32,035 --> 00:24:34,985
producers is 20 million less than mine.

760
00:24:35,265 --> 00:24:37,424
So his whole market across his

761
00:24:37,424 --> 00:24:38,905
whole entire market is doing.

762
00:24:39,304 --> 00:24:40,685
It, you know, it's just a different

763
00:24:40,685 --> 00:24:42,735
level of real estate, but that's

764
00:24:42,745 --> 00:24:44,024
kind of the uniqueness of it.

765
00:24:44,034 --> 00:24:44,594
Cause I mean, right.

766
00:24:44,594 --> 00:24:46,794
You can go to Dallas and Orlando, and

767
00:24:46,794 --> 00:24:48,554
if you were to suddenly pop one of

768
00:24:48,564 --> 00:24:50,485
my agents into Dallas and Orlando,

769
00:24:50,745 --> 00:24:52,114
they may or they probably, you know,

770
00:24:52,114 --> 00:24:53,344
more than likely, unless they're in

771
00:24:53,344 --> 00:24:55,144
like the top, you know, 100, they're

772
00:24:55,145 --> 00:24:56,455
not going to make the top 300.

773
00:24:56,760 --> 00:24:58,320
Because of the, just the totally,

774
00:24:58,330 --> 00:24:59,760
it's just total different level

775
00:24:59,899 --> 00:25:01,280
of sales transactions too.

776
00:25:01,550 --> 00:25:02,780
I mean, and all that levels

777
00:25:02,780 --> 00:25:04,200
out when people talk about, oh,

778
00:25:04,200 --> 00:25:05,810
but prices of homes are higher.

779
00:25:05,860 --> 00:25:08,299
Okay, so everybody's volume just went up.

780
00:25:08,320 --> 00:25:11,409
So, that just, that doesn't really

781
00:25:11,510 --> 00:25:12,899
equate into the picture at all.

782
00:25:13,115 --> 00:25:15,064
Well, knowing that the magazine is out

783
00:25:15,064 --> 00:25:17,365
there, I think, um, this is something

784
00:25:17,445 --> 00:25:19,274
that people relocating into the area

785
00:25:19,274 --> 00:25:20,925
would, would like to get their hands on.

786
00:25:20,925 --> 00:25:22,554
I'm not so sure that that's a publication

787
00:25:22,554 --> 00:25:24,254
that's public, and maybe they'll need

788
00:25:24,254 --> 00:25:25,625
to ask a real estate agent for it,

789
00:25:25,625 --> 00:25:27,375
and we'll make sure to, to encourage

790
00:25:27,375 --> 00:25:29,355
relocations to start asking for that,

791
00:25:29,594 --> 00:25:31,804
uh, magazine somehow and get it from the

792
00:25:31,804 --> 00:25:33,375
agent that they're being represented by.

793
00:25:33,815 --> 00:25:35,835
Knowing that there is a list of top

794
00:25:35,845 --> 00:25:38,235
300 people who are in your magazine,

795
00:25:38,245 --> 00:25:40,015
and people have access to this in some

796
00:25:40,015 --> 00:25:42,185
capacity may help kind of level that

797
00:25:42,185 --> 00:25:44,585
playing field for people who really know

798
00:25:44,585 --> 00:25:46,174
that they need to hire a top agent, and

799
00:25:46,175 --> 00:25:47,734
you're featuring those conversations,

800
00:25:47,734 --> 00:25:49,305
you're featuring those stories, you're

801
00:25:49,305 --> 00:25:50,914
bringing that to Big Orange Country.

802
00:25:50,914 --> 00:25:51,584
I love that you called

803
00:25:51,584 --> 00:25:52,495
it Big Orange Country.

804
00:25:52,495 --> 00:25:53,335
I think that's awesome.

805
00:25:53,705 --> 00:25:54,615
I look forward to reading

806
00:25:54,615 --> 00:25:55,675
the next few episodes.

807
00:25:55,955 --> 00:25:57,845
Where can people get a hold of you?

808
00:25:58,065 --> 00:25:59,645
Uh, where can agents in the Knoxville

809
00:25:59,645 --> 00:26:01,555
market get a hold of you if they want

810
00:26:01,555 --> 00:26:03,105
to know if they're in the top 300?

811
00:26:03,365 --> 00:26:04,355
This is obviously not

812
00:26:04,355 --> 00:26:05,915
something, again, we know about.

813
00:26:06,135 --> 00:26:07,305
Um, and this is something that's

814
00:26:07,315 --> 00:26:09,144
pretty rare of an opportunity to

815
00:26:09,155 --> 00:26:11,014
obviously be connected with you.

816
00:26:11,014 --> 00:26:11,324
Where can

817
00:26:11,325 --> 00:26:11,875
they find you?

818
00:26:11,925 --> 00:26:12,994
The easiest place is

819
00:26:12,995 --> 00:26:14,195
really on social media.

820
00:26:14,205 --> 00:26:15,625
So on Facebook, it's Big

821
00:26:15,625 --> 00:26:17,185
Orange Country Real Producers.

822
00:26:17,705 --> 00:26:20,245
And on Instagram, it's BOC.

823
00:26:20,295 --> 00:26:21,345
RealProducers.

824
00:26:21,805 --> 00:26:23,205
And either one of those, you

825
00:26:23,205 --> 00:26:25,345
can start following and seeing.

826
00:26:25,415 --> 00:26:26,455
There's lots of content

827
00:26:26,455 --> 00:26:27,845
that we put out publicly.

828
00:26:27,875 --> 00:26:29,495
And then you can just direct message

829
00:26:29,495 --> 00:26:30,994
us there and ask your questions.

830
00:26:31,365 --> 00:26:31,725
Awesome.

831
00:26:31,905 --> 00:26:32,675
Well, our time is up.

832
00:26:33,015 --> 00:26:34,515
I'd love to hear all about a

833
00:26:34,515 --> 00:26:35,824
new business owner in Knoxville.

834
00:26:35,824 --> 00:26:37,405
Somebody who's flourishing and working

835
00:26:37,405 --> 00:26:39,315
very hard because that locality.

836
00:26:39,490 --> 00:26:40,870
and making sure that Knoxvillians

837
00:26:40,899 --> 00:26:42,080
understand about Knoxville.

838
00:26:42,230 --> 00:26:44,560
It's very important that people understand

839
00:26:44,570 --> 00:26:46,300
the value of what Knoxville and the

840
00:26:46,300 --> 00:26:47,639
people in Knoxville bring, and you're

841
00:26:47,639 --> 00:26:49,099
definitely bringing value to the table.

842
00:26:49,100 --> 00:26:50,959
We appreciate you, and thank you so

843
00:26:50,960 --> 00:26:52,639
much for being on our podcast today.

844
00:26:52,899 --> 00:26:54,980
Everybody, I'm Julia Hurley,

845
00:26:55,110 --> 00:26:57,169
host of Connect the Knox,

846
00:26:57,609 --> 00:26:58,639
bringing Knoxville to you.

847
00:26:58,919 --> 00:26:59,739
To the Nation.

848
00:26:59,889 --> 00:27:00,800
Until next time.

849
00:27:01,479 --> 00:27:03,239
Thank you for tuning into the show.

850
00:27:03,520 --> 00:27:05,629
Make sure to like and subscribe.

851
00:27:05,699 --> 00:27:07,079
Leave a five star review on

852
00:27:07,080 --> 00:27:08,719
your podcast player of choice.

853
00:27:08,969 --> 00:27:10,419
And if you would like information

854
00:27:10,419 --> 00:27:11,939
on moving to Knoxville,

855
00:27:12,270 --> 00:27:13,629
send me a private message.

856
00:27:13,879 --> 00:27:15,679
As always, this is Julia Hurley

857
00:27:15,679 --> 00:27:17,939
connecting Knoxville to the Nation.